6.現(xiàn)代新聞媒體最重要的經(jīng)營(yíng)活動(dòng)是

A.傳遞新聞信息                                          B.提供社區(qū)服務(wù)

C.從事廣告業(yè)務(wù)                                          D.承接印刷業(yè)務(wù)

7.現(xiàn)代報(bào)業(yè)一般面對(duì)三個(gè)市場(chǎng)，其中不包括

A.受眾市場(chǎng)                                                 B.商品市場(chǎng)

C.廣告市場(chǎng)                                                 D.一般消費(fèi)者市場(chǎng)

8.報(bào)社的利潤(rùn)是資金管理和成本管理共同取得的成果，它集中體現(xiàn)了報(bào)社的

A.經(jīng)濟(jì)效益                                                 B.經(jīng)營(yíng)效率

C.財(cái)務(wù)狀況                                                 D.市場(chǎng)狀況

9.廣播電視加入市場(chǎng)競(jìng)爭(zhēng)的根本元素是

A.頻率資源                                                 B.時(shí)間資源

C.受眾資源                                                 D.節(jié)目資源

10.勞動(dòng)定額有兩種基本表現(xiàn)形式，一是產(chǎn)量定額，一是

A.質(zhì)量定額                                                 B.人員定額

C.工時(shí)定額                                                 D.效率定額

11.媒介推廣工作是指大眾傳播媒介面向大眾開(kāi)展的

A.新聞活動(dòng)                                                 B.商業(yè)活動(dòng)

C.宣傳活動(dòng)                                                 D.娛樂(lè)活動(dòng)

12.通信網(wǎng)的基礎(chǔ)和主干是

A.電話(huà)網(wǎng)                                                     B.因特網(wǎng)

C.局域網(wǎng)                                                     D.有線(xiàn)電視網(wǎng)

13.20世紀(jì)初，美國(guó)最大的報(bào)團(tuán)是

A.赫斯特報(bào)團(tuán)                                              B.甘尼特報(bào)團(tuán)

C.紐豪斯報(bào)團(tuán)                                              D.霍華德報(bào)團(tuán)

14.決定新聞單位社會(huì)效益的關(guān)鍵是

A.所有權(quán)問(wèn)題                                              B.經(jīng)營(yíng)權(quán)問(wèn)題

C.編輯權(quán)問(wèn)題                                              D.接近權(quán)問(wèn)題

15.在我國(guó)新聞單位內(nèi)部組織機(jī)構(gòu)中，常常對(duì)當(dāng)前國(guó)內(nèi)外以及當(dāng)?shù)赜兄卮笥绊懙氖录�發(fā)表意

見(jiàn)，表明編輯部的立場(chǎng)和主張的部門(mén)是

A.理論部                                                     B.評(píng)論部

C.廣告部                                                     D.總編室