16.廣告效果發(fā)生的前提是

A.到達                                                        B.注意

C.態(tài)度                                                        D.行動

17.“溝通光譜”的起始階段是

A.理解                                                        B.確信

C.知曉                                                        D.未知

18.“根據(jù)每個顧客的不同需求制造產(chǎn)品并開展相應的營銷活動”指的是

A.定制營銷                                                 B.協(xié)同營銷

C.數(shù)據(jù)庫營銷                                              D.頻繁營銷

19.快速消費品的中文全稱應該是

A.快速生產(chǎn)消費品                                       B.快速研發(fā)消費品

C.快速流通消費品                                       D.快速運輸消費品

20.“AP”也稱為

A.業(yè)務策劃                                                 B.關系營銷

C.廣告運作                                                 D.媒體策略