6.為達(dá)到特定目標(biāo)而聯(lián)合并指導(dǎo)使用資源的工作叫(      )

A.市場化                                                       B.管理    

C.營銷                                                           D.組織

7.______是技術(shù)美學(xué)的核心。(      )

A.工藝美學(xué)                                                    B.理論美學(xué)    

C.VIS                                                             D.設(shè)計(jì)美學(xué)

8.______是企業(yè)理念識別系統(tǒng)的外化和表現(xiàn)。(      ) 

A.BIS                                                             B.VIS      

C.CIS                                                             D.企業(yè)制度

9.______是企業(yè)形象的直接塑造者。(      )

A.產(chǎn)品                                                           B.品牌    

C.企業(yè)員工                                                    D.CIS策劃人員

10.______是為解決某一問題而制定行動方案并在所有備選方案中擇優(yōu)的過程。(      )

A.戰(zhàn)略                                                           B.決策    

C.計(jì)劃                                                           D.組織