6.分析開(kāi)征物業(yè)稅對(duì)房地產(chǎn)的影響，屬于經(jīng)濟(jì)環(huán)境調(diào)研中的

A.人均國(guó)民收入                                            B.經(jīng)濟(jì)方針政策

C.國(guó)民經(jīng)濟(jì)增長(zhǎng)                                            D.城市化進(jìn)程

7.對(duì)公眾沒(méi)有強(qiáng)迫性，只能是獨(dú)白而不能對(duì)話，這是廣告的

A.放大的表現(xiàn)力                                            B.公共展示

C.非人格性                                                   D.滲透性

8.下列選項(xiàng)中屬于房地產(chǎn)品牌識(shí)別體系組合內(nèi)容的是

A.品牌忠誠(chéng)度                                                B.品牌個(gè)性

C.品牌名稱                                                   D.商標(biāo)

9．“市場(chǎng)營(yíng)銷的目標(biāo)就是使推銷成為多余的”，這種觀點(diǎn)是

A.推銷觀念                                                   B.生產(chǎn)觀念

C.營(yíng)銷觀念                                                   D.產(chǎn)品觀念

10.杭州下沙“保利東灣”和“金隅觀瀾時(shí)代”兩個(gè)樓盤開(kāi)發(fā)商之間的競(jìng)爭(zhēng)屬于

A.品牌競(jìng)爭(zhēng)                                                   B.形式競(jìng)爭(zhēng)

C.行業(yè)競(jìng)爭(zhēng)                                                   D.一般競(jìng)爭(zhēng)