第一部分 英中對照

　　Explain groupthink and its effects. Using the exampleof the computer company.

　　請解釋一下什么是集體思維，以及集體思維的作用。請舉一些電腦公司的例子。

　　Now read the passage about Groupthink. You willhave 45 seconds to read the passage. Begin readingnow.

　　現(xiàn)在，請閱讀一篇關(guān)于集體思維的文章。你一共有45秒的時間閱讀這篇文章，計時開始。

　　Now listen to part of a lecture on this topic in abusiness management class.

　　現(xiàn)在，請聽某商業(yè)管理課上關(guān)于該話題的部分講課內(nèi)容。

　　Male professor: So, let me tell you about my own experiences when I was working for acomputer company a couple of years ago.

　　那么，現(xiàn)在讓我來說說自己的一些經(jīng)歷吧。幾年前，我供職于一家電腦公司。

　　So, one day a co-worker and I suggested we should give our computers a design make-over: make them look more up-to-date.

　　所以呢，有一天我的一位同事和我建議應(yīng)該對電腦外觀重新整改設(shè)計：讓它們更加具有時代的氣息。

　　Market research was showing that new customers said they would be more interested in buyingour computers if they looked cooler.

　　市場調(diào)查顯示：如果我們的電腦看起來更炫酷的話，新顧客會更加有興趣，會更加愿意購買。

　　Our technology was advanced but the outside design looked really old-fashioned.

　　我們的技術(shù)是進(jìn)步了，但是電腦的外部設(shè)計看起來真是落后。

　　At first, more than half the group supported us.

　　起初呢，組里有超過一半的人是支持我們的。

　　There were a few senior managers there though who didn't support the design change.

　　但有一些高級經(jīng)理不支持設(shè)計的變動。

　　One of the senior manager said, "Our focus has always been on technology, changing the lookis an unnecessary cost."

　　其中一位高級經(jīng)理說：“我們的重心永遠(yuǎn)是要放在技術(shù)上，改變外觀是不必要的花費。”

　　Almost immediately, some of our supporters changed their minds! Even my co-worker changedhis mind!

　　基本上就在那一瞬間，我們的一些支持者們就改變主意了。甚至我那位同事都改變想法了!

　　When I asked him why after the meeting, he told me he didn't want to make a bad impressionon the senior managers.

　　散會后，我問他為什么呀，他說自己不想給高級經(jīng)理留下壞印象。

　　He thought that disagreeing with them might jeopardize his chances of getting a promotionby not looking like a team-player.

　　他覺得和他們意見不統(tǒng)一，會影響到自己的升遷機(jī)會，因為持反對意見的話會讓自己看起來不善于團(tuán)隊合作。

　　What about me? I hate to admit it, but, after a few hours of discussion,

　　那么我是怎么想的呢?我很討厭承認(rèn)這一點，但是，經(jīng)過幾個小時的討論后，

　　I started wondering if it was worth everyone's time to argue about this?

　　我開始懷疑大家是否值得花時間去討論這件事?

　　As more people sided with the senior management, I started to feel that I was the only oneholding up the vote.

　　隨著越來越多的人站在高級經(jīng)理那邊，我開始覺得只有自己一個人支持整改設(shè)計的投票。

　　Everyone else seemed to think change wasn't necessary. So I voted against my own idea in theend.

　　似乎大家都覺得沒有改變的必要。所以，最后我投了反對票，反對了自己的觀點。

　　So we unanimously decided to stay with the current old-looking design.

　　所以呢，我們?nèi)�體一致認(rèn)為要保持現(xiàn)有的老外觀設(shè)計。

　　But this decision ended up costing us a lot of money.

　　但是這個決定讓我們付出了慘痛的代價，讓公司損失了很多錢。

　　That same year, our competitor came out with a new design that attracted some of ourcustomers

　　就在同一年，我們的競爭對手推出了新設(shè)計，吸引了我們的一些客戶，

　　and prevented us from profiting on potential new customers.

　　也讓我們失去了從潛在客戶獲利的機(jī)會。