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請(qǐng)閱讀Passage 2,完成26~30小題。
Passage 2
It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language—a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
26. Who is to blame for the tragedy of Changchun infant according to the passage?
A. The baby’s father B. Buick and Hyundai dealership
C. Weibo D. Not clear
27. Which of the following statements is correct?
A. The missing infant was found alive in the stolen car.
B. Micro blog marketing of tragic infant death fuels firestorm of criticism.
C. People can’t see the two posts any more because they were deleted.
D. The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.
28. What does the underlined word “despicable” in paragraph 4 mean?
A. Immoral B. Important C. Distinguished D. Considerable
29. The reason why Hyundai’s post was worse than Buick’s is that _____.
A. Hyundai dealership didn’t make an apology on Weibo
B. Buick dealership expressed its deeply sympathy and condolences
C. Hyundai’s post was made after people knew the infant had died
D. Buick’s car was more advanced on its GPS system
30. In the last paragraph, the author encourages people _____.
A. not to sink below the moral bottom line
B. not to sympathize our fellow man
C. to think twice before making decision
D. to magnify the mistakes people make
二、簡(jiǎn)答題(本題共1小題,20分)
根據(jù)題目要求完成下列任務(wù),用中文作答。
在英語課程教學(xué)過程中,常用的英語教學(xué)法有哪幾種?(6分)在實(shí)際選用教學(xué)法時(shí),應(yīng)注意哪些注意事項(xiàng)?(14分)
三、教學(xué)情境分析題(本大題1小題,30分)
根據(jù)題目要求,完成下列任務(wù),用中文作答。
在學(xué)習(xí) An old man tried to move the mountains一課時(shí),教師在授課之前和學(xué)生進(jìn)行了如下的對(duì)話:
T:Boys and girls, look at the PPT here, who can tell me what’s this?
(Showing them the picture of Monkey King )
S: The Monkey King1
T:Yes, right, who can tell me something about him?
S:.......
T: Ok, good, today we are going to learn something about these kind of person, let’s turn to page...
1.這是課堂教學(xué)的哪一個(gè)環(huán)節(jié)?請(qǐng)?jiān)u價(jià)一下該教師這一環(huán)節(jié)的設(shè)計(jì)?(10分)
2.請(qǐng)簡(jiǎn)述這一環(huán)節(jié)的作用。(12分)
3.請(qǐng)列舉超過三種的設(shè)計(jì)這一環(huán)節(jié)的方法。(8分)
四、教學(xué)設(shè)計(jì)題(本大題1小題,40分)
根據(jù)提供的信息和語言素材設(shè)計(jì)教學(xué)方案,用英文作答。
設(shè)計(jì)任務(wù):請(qǐng)閱讀下面學(xué)生信息和語言素材,設(shè)計(jì)一節(jié)20分鐘的英語閱讀課的教案。教案沒有固定格式,但須包含下列要點(diǎn):
● Teaching objectives
● Teaching contents
● Major steps and time allocation
● Activities and justifications
教學(xué)時(shí)間:20分鐘
教學(xué)材料:
Over time I have been changed quite a lot. I began as a calculating machine in France in1642. Although I was young I could simplify difficult sums. I developed very slowly and it took nearly two hundred years before I was built as an analytical machine by Charles Babbage. After I was programmed by an operator who used cards with holes, I could “think”logically and produce an answer quicker than any person.At that time it was considered a technological revolution and the start of my “artificialintelligence”. In 1936 my real father, Alan Turing, wrote a book about how I could be made to work as a “universal machine” to solve any difficult mathematical problem. Fromthen on, I grew rapidly both in size and in brainpower. By the 1940s I had grown as large as a room, and I wondered if I would grow any longer. However, this reality also worried my designers. As time went by, I was made smaller. First as a PC (personal computer) and then as a laptop, I have been used in offices and homes since the 1970s.
These changes only became possible as my memory improved. First it was stored in tubes, then on transistors and later on very small chips. As a result I totally changed my shape. As I have grown older I have also grown smaller. Over time my memory has developed so much that, like an elephant, I never forget anything I have been told! And my memory became so large that even I couldn’t believe it! But I was always so lonely standing there by myself, until in the early 1960s they gave me a family connected by a network. I was able to share my knowledge with others through the World Wide Web.
人力資源考試教師資格考試出版專業(yè)資格健康管理師導(dǎo)游考試社會(huì)工作者司法考試職稱計(jì)算機(jī)營(yíng)養(yǎng)師心理咨詢師育嬰師事業(yè)單位教師招聘公務(wù)員公選考試招警考試選調(diào)生村官
初級(jí)會(huì)計(jì)職稱中級(jí)會(huì)計(jì)職稱經(jīng)濟(jì)師注冊(cè)會(huì)計(jì)師證券從業(yè)銀行從業(yè)會(huì)計(jì)實(shí)操統(tǒng)計(jì)師審計(jì)師高級(jí)會(huì)計(jì)師基金從業(yè)資格稅務(wù)師資產(chǎn)評(píng)估師國(guó)際內(nèi)審師ACCA/CAT價(jià)格鑒證師統(tǒng)計(jì)資格從業(yè)
一級(jí)建造師二級(jí)建造師消防工程師造價(jià)工程師土建職稱公路檢測(cè)工程師建筑八大員注冊(cè)建筑師二級(jí)造價(jià)師監(jiān)理工程師咨詢工程師房地產(chǎn)估價(jià)師 城鄉(xiāng)規(guī)劃師結(jié)構(gòu)工程師巖土工程師安全工程師設(shè)備監(jiān)理師環(huán)境影響評(píng)價(jià)土地登記代理公路造價(jià)師公路監(jiān)理師化工工程師暖通工程師給排水工程師計(jì)量工程師
執(zhí)業(yè)藥師執(zhí)業(yè)醫(yī)師衛(wèi)生資格考試衛(wèi)生高級(jí)職稱護(hù)士資格證初級(jí)護(hù)師主管護(hù)師住院醫(yī)師臨床執(zhí)業(yè)醫(yī)師臨床助理醫(yī)師中醫(yī)執(zhí)業(yè)醫(yī)師中醫(yī)助理醫(yī)師中西醫(yī)醫(yī)師中西醫(yī)助理口腔執(zhí)業(yè)醫(yī)師口腔助理醫(yī)師公共衛(wèi)生醫(yī)師公衛(wèi)助理醫(yī)師實(shí)踐技能內(nèi)科主治醫(yī)師外科主治醫(yī)師中醫(yī)內(nèi)科主治兒科主治醫(yī)師婦產(chǎn)科醫(yī)師西藥士/師中藥士/師臨床檢驗(yàn)技師臨床醫(yī)學(xué)理論中醫(yī)理論