Part Ⅱ Reading Comprehension (35 minutes)

　　Passage 1 Questions 21 to 25 are based on the following passage:?

　　According to Forrester Research, 8.6 million online shoppers access the Internet via a high-speed connection, compared to 12 million using dial-up. Taken alone, those findings are hardly groundbreaking. What’s noteworthy is the rest of the picture that emerges from that study: Those broadband users are younger, richer, and better informed than their narrowband counterparts. They spend more time and money online and are more likely to buy customized products and services.So why hasn’t the Internet become the focus for broadband companies seeking to establish relationships with a demographic that has demonstrated a preference for their product? Simply put, until recently, their attempts fell flat.

　　Just over a year ago, our agency launched an online performance-based e-marketing campaign to promote a broadband service. Despite engaging creative and a compelling offer, it met with resounding silence. Six months later, the response was only marginally better.

　　So we were only cautiously optimistic two months later when we launched another campaign for the same advertiser, using the same offer. This time, it was a success. Response rates tripled and the customer acquisition cost dropped from $300 to under $100.

　　Clearly, the floodgates have cet6w.com sought-after consumers are rushing through to broadband. And while the surge in response wasn’t a complete surprise given the emphasis placed on marketing broadband services, it was enough to make us curious about what other factors were at play.

　　What we discovered was a scenario where so many people have experienced broadband’s superiority at work, school, and even in friends’ homes that they know what they’re missing.

　　According to U.S. News & World Report, some 20 million cet6w.com now have broadband, with another 100,000 signing up each week. That saturation has created a market of increasingly discontent dial-up subscribers for broadband companies to reach.

　　Imagine the impact when -- as dial-up users impatiently wait for Web pages to load -- an ad pops up promising lightning-fast access. Their response starts an ongoing relationship managed through newsletters and other e-mail communications designed to keep them informed about value-added services, special promotions, etc.

　　Not only is it a demographic pre-disposed to online CRM, it is also one that is far from oversold. In fact, less than one-third of U.S. households will subscribe to a broadband service by 2006. And as services designed specifically for broadband increase and support for dial-up declines, the 42 percent of Internet users who said they didn’t need broadband will become receptive to a well-focused CRM program.

　　But it won’t last forever. While the window of opportunity to reach broadband buyers online is open, it’s not likely to stay that way. Broadband may be the current heir apparent for connectivity, but wireless has given every indication it will be a sleeper hit, emerging from nowhere to take the top spot.?

　　In short, the time for broadband companies to establish online customer relationships is now -- before the window slams shut.

　　21. What is NOT mentioned as the result of Forrester Research in the first paragraph? ?

　　A) A lot of online shoppers access the Internet by broadband.

　　B) Broadband users get more information than the dial-up users.

　　C) It is probable for broadband users to buy the products specially made for them.

　　D) It is the first time for people to find out the number of broadband and narrowband users.

　　22. What did the online performance-based e-marketing campaign bring at first?

　　A) The promotion of a broadband service.

　　B) Cautious responses.

　　C) No response at all.

　　D) Some marginal responses.

　　23. Why did another campaign become a success later? ?

　　A) Because the agency has used a compelling offer.

　　B) Because people have enjoyed the broadband’s advantages in their daily life.

　　C) Because the agency has spent a lot of money on the advertisements.

　　D) Because people become curious about the broadband.

　　24. It can be inferred from the passage that____.

　　A) Few is likely to use dial-up in the future.

　　B) Broadband companies should establish online customer relationships now.

　　C) About 20 million cet6w.com now have broadband.

　　D) People design more services specially for broadband.

　　25. What is the main idea of this passage? ?

　　A) How Forrester Research got the valuable information.

　　B) Why people want to use broadband.

　　C) How broadband services find success in online CRM.

　　D) Broadband services have great influence on people.

　　Passage One 短文大意：本文討論的是寬帶服務(wù)是如何通過(guò)在線CRM中獲得成功的。文章提到了通過(guò)調(diào)查他們發(fā)現(xiàn)許多人利用因特網(wǎng)在網(wǎng)上購(gòu)物，他們發(fā)動(dòng)了一場(chǎng)基于網(wǎng)絡(luò)的網(wǎng)上購(gòu)物運(yùn)動(dòng)，目的是為了擴(kuò)展寬帶網(wǎng)業(yè)務(wù)，結(jié)果沒有得到任何的回應(yīng)。但當(dāng)人們體會(huì)到寬帶網(wǎng)的優(yōu)越性之后，許多人放棄了撥號(hào)上網(wǎng)的方式成為寬帶網(wǎng)用戶。寬帶網(wǎng)是目前最受青睞的上網(wǎng)方式。

　　21. 【參考譯文】第一段的Forrester 調(diào)查結(jié)果中沒有提到的是什么?【試題分析】判斷推理題。【詳細(xì)解答】A)許多網(wǎng)上購(gòu)物者是通過(guò)寬帶上網(wǎng)的。B)寬帶網(wǎng)用戶比撥號(hào)上網(wǎng)用戶得到信息更多，C)寬帶網(wǎng)用戶更可能使用定做的產(chǎn)品，這些都在文章的第一段被提到，故不是答案。

　　22. 【參考譯文】基于網(wǎng)絡(luò)的網(wǎng)上購(gòu)物運(yùn)動(dòng)首先沒有得到的是什么?【試題分析】細(xì)節(jié)推理題�！驹敿�(xì)解答】A)改善了寬帶網(wǎng)業(yè)務(wù)，B)小心的回應(yīng)，D)一些無(wú)關(guān)緊要的回應(yīng)，這些都不是基于網(wǎng)絡(luò)的網(wǎng)上購(gòu)物運(yùn)動(dòng)首先獲得的結(jié)果，故不是答案。

　　23. 【參考譯文】后來(lái)另一次運(yùn)動(dòng)之所以成功的原因是什么�！驹囶}分析】判斷推理題。【詳細(xì)解答】從4、5、6段中可得知A)、C)、D)中的內(nèi)容與原文不符。

　　24. 【參考譯文】這段文章可以推論出____�！驹囶}分析】判斷推理題�！驹敿�(xì)解答】B)、C)、D)中的信息可以直接在文章中找到不屬于推論，故不是答案。文章提到越來(lái)越多的撥號(hào)上網(wǎng)用戶感到不滿而轉(zhuǎn)用寬帶，寬帶將是繼撥號(hào)上網(wǎng)后流行的網(wǎng)絡(luò)連接方式。故A)為正確答案。

　　25. 【參考譯文】這篇文章的大意是什么?【試題分析】主旨大意題�！驹敿�(xì)解答】文章闡述了擴(kuò)展寬帶網(wǎng)業(yè)務(wù)是如何從失敗走向成功的過(guò)程。