PART TWO: Mini-presentation

　　What’s important when…?

　　Deciding base salary 制定基本工資/工資水準，需要考慮哪些要點：

　　l Salary level of comparable companies 同行業(yè)的工資水平

　　l Availability of local workforce 勞動力的供給情況

　　l

　　When deciding base salary, comparison with other companies is important, since that involves the issue of external pay equity. If your starting salary is lower than other enterprises in your area, it will be difficult to attract a sufficient number of job applicants to staffing requirements, or it will appear unfair for your employees and will ultimately result in high turnover. If your rates of pay are higher, then it will create a large applicant pool and your organization may choose to raise selection standards and hire better-qualified employees, thus in turn reducing training costs and turnover. Comparison with other companies is just in search of competitive advantage.

　　Besides, availability of local workforce also exerts great influence on the base salary. The linkage of pay levels to labor markets serves to attract or retain valuable employees. If there is a short of local workforce, in order to attract or keep qualified employees to stay, you’ll have no choice but to raise your pay rate, otherwise you will lose in the talents battle.

　　In addition, company finance and compensation policy should also be taken into consideration, since a company’s payroll budget depends on the company finance. It’s essential to keep labor costs at an acceptable level. And other supplemental compensations also help to enhance motivation, growth and competitiveness.

　　當指定基本工資的時候，與其他公司做比較是非常重要的，因為那涉及到外部薪酬平等的問題。如果你公司制定的基本工資比同地區(qū)其他公司低的話，那么吸引足夠的員工來滿足公司職位的需要將變得非常困難。對本公司員工也是不公平的最終結(jié)果是高人員流失率。如果你的工資比其他公司高，那么將會有大量候選人涌入，公司可以選擇去提高對候選人的標準，雇傭更合格的員工，將會有減少培訓(xùn)成本和員工流失率。與其他公司相比旨在尋找有競爭力的優(yōu)勢。

　　此外，當?shù)貏趧恿Φ墓┙o狀況也在很大程度上影響了基本工資。薪酬水平與勞動力力市場的服務(wù)掛鉤以此來吸引和保留有價值的員工。如果勞動力市場匱乏，為了吸引和保留合格的員工，公司別無選擇只能提高薪酬，否則，將會在人才戰(zhàn)中失利。

　　除此之外，也應(yīng)該考慮到公司的財政狀況和福利政策，因為公司的工資預(yù)算依賴于公司的財政狀況。保持勞動力成本在一個可接受的水平也是很重要的。而且其他的補充的福利也有助于加強激勵，增長和競爭力。

　　PART THREE: Discussion

　　Company Gifts to Employees

　　Your company will soon be celebrating the 25th anniversary and has decided to spend a sum of money on something that will benefit the staff. You have been asked to make recommendations about how to use the money. Discuss the situation together, and decide:

　　l what are the advantages and disadvantages of cash gift

　　l what other ways the money could be used to celebrate the event, while still benefiting the staff

　　給員工發(fā)放禮品

　　你們所在公司將舉辦25周年慶典，并決定撥款作為員工的慶典福利�，F(xiàn)在公司向你們征求意見，如何花費這筆錢?討論并決定：

　　l 直接發(fā)錢有何利弊

　　l 除了直接發(fā)錢之外，有沒有其他更好的方式，既達到慶賀的目的，又讓員工受益

　　A：Good news! Our company will soon be celebrating the 25th anniversary and has decided to spend a sum of money on something that will benefit the staff. What do you expect to have?

　　B: Cash gift, of course. You see, cash gift is simple and convenient to the employer. To the staff, they can make flexible use of the money. Different people’s needs, concerns and interests are different and various. With cash, the staff can buy something they need and like indeed. Cash gift is to the advantage of employees. What do you think of this?

　　A: Though cash gift has some advantage, I don’t think it’s a good idea to offer employees cash gift only. You see, benefits should also provide advantage for the employees and do not necessarily have staying power, inspire action, or automatically translate to improved work performance. Instead, I’d suggest sticky rewards.

　　B: Sticky rewards? What do you mean by sticky rewards?

　　A: Hmm. That means gifts that can stick in the minds of recipients, such as a trip, special gift, paid holiday and so on. Sticky gifts not only reward the employees, but at the same time benefit givers.

　　B: That sounds nice and interesting. Sticky gifts are surely more memorable and can thereby provide a long-term payoff for the company and employees.

　　A: Precisely, an all-expense-paid trip for an employee and his/her spouse to Paris, for instance, is likely to be a unique experience, and more impressive than a cash gift, and helps attract and retain quality employees.

　　B: Or we may offer physical health check-up for the staff, memberships or discounts on membership fees at health clubs and fitness centers, since staff’s health is of mutual benefits to the employer and the employee.

　　A: Yes, they are all wonderful suggestions.

　　A:好消息!我們公司不久將會慶祝25周年紀念并決定花錢給員工發(fā)一些福利。你對此有何期望?

　　B：當然是現(xiàn)金禮物。你知道現(xiàn)金作為禮物對員工來說簡單而且方便。對員工來說，他們可以靈活運動金錢。不同的人所關(guān)切和感興趣的方面各式各樣有所不同。員工可以用現(xiàn)金購買他們實際需要和喜歡的東西。現(xiàn)金作為禮物對員工是有益處的。對此你是怎么人為的呢?

　　A：雖然現(xiàn)金禮物有一些有點，但我不認為只為員工提供現(xiàn)金禮物是一個好主意。你知道，提供現(xiàn)金作為禮物有利于員工但沒有深遠的影響。激勵行為或者自覺地改善工作成績，因此我建議用粘性獎品來替代現(xiàn)金獎品。

　　B：粘性獎品?你的粘性獎品指什么呢?

　　A:嗯，是指那種能深入人心留下印象的禮物，比如一場旅行、特別的禮物、有薪休假等等。粘性禮物不止是對員工的獎勵，同時也是一種福利。

　　B：聽起來很棒很有趣。粘性禮物確實更有紀念意義因此為公司和員工提供長期的回報。

　　A：確實是這樣，例如，為員工和其配偶提供巴黎旅行的全部費用，將成為一個獨一無二的經(jīng)驗，這樣比現(xiàn)金禮物更為印象深刻，并且有助于吸引和保留高素質(zhì)的員工。

　　B：或者也可以為員工提供健康體檢，讓其成為健康俱樂部或健身中心的會員或者會員費折扣價，因為員工的健康是公司和員工的共同利益。

　　A： 是的，這些事不錯的建議。

　　(1) Do you think formal company celebrations are good thing?(Why?/Why not?)

　　你覺得公司慶典大張旗鼓有必要嗎?(為什么?)

　　Yes. Formal company celebrations can be an opportunity to promote company image and a chance to boost the morale of the staff.

　　(2) Do you think it is beneficial to take part in social events with colleagues?(Why?/Why not?)

　　你覺得與員工共同參與社交活動有益處嗎?(為什么?)

　　Yes. Attending social events with colleagues can help employee understand one another, improve relationship, and even enhance team work.

　　(3) How important is it to consider company finance when organizing social activities for staff?

　　公司組織員工參與社交活動時，考慮公司財政有多重要?

　　The costs of social activities should be planned and set aside according to company budget. The total expense shouldn’t be a financial burden for the company and shouldn’t affect the normal producing activities.

　　(4) What are the advantages for companies to organize social activities for staff?

　　公司組織員工參加社交活動有何益處?

　　Organizing social activities for staff, such as sports, can not only improve the health of staff, but also encourage employee loyalty and devotion.

　　(5) Is it a good idea to use company anniversary celebrations as a marketing tool?

　　將公司慶典作為一種市場營銷手段是個好主意嗎?(為什么?)

　　Yes. Through celebrations, companies can publicize their products, service and image by gift-giving, or discount-offering.