Site Location and Relocation 公司選址和遷址

　　PART ONE: INTERVIEW

　　(1) Why do companies relocate to another country?

　　為什么有些公司需要遷到另一個(gè)國(guó)家?

　　The relocate to another country to get closer the market.

　　(2) How does a good location add value for customers?

　　一個(gè)好的公司地址是如何為顧客提供更高的價(jià)值?

　　It enables a company to provide convenient, dependable service to its customers. Locating in areas where there are sufficient skilled or trained workers with a good work ethic can lead to higher—quality performance.

　　(3) Do you think the location of competitors will affect the location of a company? (Why?/Why not?)

　　你認(rèn)為競(jìng)爭(zhēng)者所處的位置會(huì)影響一個(gè)公司的選址嗎?(為什么?)

　　Yes, competition is also an important factor in site selection. Some companies consider it necessary to be located near competition, others wish to avoid competitors.

　　(4) Do you think taxes affect the selection of a company’s location? (Why?/Why not?)

　　你認(rèn)為稅收會(huì)影響公司的選址嗎?(為什么?)

　　Yes, because taxes may be sizable for a company with a multimillion-dollar (數(shù)百萬(wàn)美元)investment in facilities and inventory, so it may select a location where tax reductions or exemptions (免除)are allowed to new business.

　　PART TWO: MINI-PRESENTATION

　　What is important when…?

　　Selecting a company location 選擇公司地址時(shí)應(yīng)注意什么要點(diǎn)

　　l Demand for products or services 產(chǎn)品或服務(wù)的需求

　　l Transportation 運(yùn)輸

　　When choosing a company location, I think the company should first take into account the demand for products or services, both now and in the future. Demand forecasts help determine where goods or services are most likely to be sold. A weighted centre of demand exists for each product or product family, so a company should select a location which supplies this demand.

　　Transportation is also important when selecting a company location. A manufacturing company will tend to have a materials-oriented location if it has a single source of raw material and ships its products to many destinations. When rapid delivery is a condition of sales, companies are more likely to select market-oriented locations, that is to locate near consumers.

　　In addition, I think it’s important to consider labor costs. Companies that employ a large labor force may locate to places with lower wage rates. Productivity per hour may further affect the costs of providing services or producing goods.

　　選擇公司地址時(shí)，我認(rèn)為公司首先應(yīng)該考慮產(chǎn)品或者服務(wù)現(xiàn)在或未來的需求。對(duì)需求的預(yù)測(cè)有助于決定產(chǎn)品或者服務(wù)最有可能被售出的地點(diǎn)。例如產(chǎn)品和產(chǎn)品系列需求量很大的地方。因此公司應(yīng)該在有這方面耗材需求的地址。

　　交通也是選址時(shí)很重要的因素。一個(gè)制造業(yè)公司將傾向于靠近原料地的場(chǎng)所，假如這里有一個(gè)單一的原材料資源而且可以將其產(chǎn)品船運(yùn)到多個(gè)目的地。當(dāng)迅速交貨作為銷售的條件時(shí)，公司更有可能選擇靠近市場(chǎng)的場(chǎng)所，這樣可以在消費(fèi)者附近。

　　此外，我認(rèn)為考慮勞動(dòng)力費(fèi)用很重要。公司雇傭大量勞動(dòng)力可能在勞動(dòng)力低廉的地方選址。每小時(shí)的生產(chǎn)力對(duì)提供產(chǎn)品服務(wù)或者生產(chǎn)商品的成本有深遠(yuǎn)影響。

　　PART THREE: DISCUSSION

　　Site Selection

　　The law firm you work for decides to relocate to a new place. You have been asked to choose a good location. Discuss the situation together, and decide：

　　l what factors should be considered

　　l what are the advantages of a good location for the law firm

　　選址

　　你們工作的律師事務(wù)所決定搬到一個(gè)新的地方。事務(wù)所請(qǐng)你們選好一個(gè)好的場(chǎng)所。討論并決定：

　　l 應(yīng)該考慮什么因素

　　l 好的地址對(duì)律師事務(wù)所有什么好處

　　A: Since we provide law services, our firm should be located in a well-established and fast-growing business area, because in such an area, there are many businesses which will need law services.

　　B: I’m with you on that. We must locate in a place where there is high level of demand for services. And the public transportation is very convenient in such an area. Customers will find it easy to get to us.

　　A: Yes, as you know, the convenience or inconvenience of a location may affect the number of potential customers and thus revenue.

　　B: Are there any other factors to consider?

　　A: I think we should consider the leasing rents. The leasing rents vary from place to place. We of course should select a site which we can afford.

　　B: That’s true. I think we should also consider competition. We shouldn’t locate in a place where there are already a lot of law firms.

　　A: I couldn’t agree with you more. Competition may severely affect a company’s revenue.

　　B: We should consider expansion potential. Our firm may employ many lawyers one day when it expands, so we should leave some room for expansion.

　　A: And I also think we should consider the appeal of the location. People are interested in the environment in which they work and live.

　　B: Now, let’s talk about advantages of a good location for a law firm. A good location is likely to attract customers. If our firm is located in a good location, the number of customers will surely go up.

　　A: Yeah, being located in a place with high demand will boost our business, thus increasing the company’s profits.

　　B: A good location with easy access to public transport enables our law firm to provide high value for customers.

　　A: Yeah, and we can avoid competition if located in a place with few law firms. Otherwise, our law firm may loose some or even much of our business.

　　A: In addition, our law firm can save costs if it is located in a place with low leasing rents. Lower leasing rents also make it possible for our law firm to have more office space, which will offer some flexibility and room for the expansion of our law firm.

　　A: 因?yàn)槲覀兲峁┓�律服�?wù)，我們公司應(yīng)該選址在建立完善以及發(fā)展迅速的商業(yè)地區(qū)，因?yàn)樵谶@樣的地區(qū)，有許多工商企業(yè)會(huì)需要法律服務(wù)。

　　B: 我同意你的觀點(diǎn)。我們必須在一個(gè)對(duì)服務(wù)有高標(biāo)準(zhǔn)需求的地方選址。而且在這個(gè)地方的公共交通也要非常便利�？蛻魧⒑苋菀渍业轿覀儭�

　　A: 是的，就你所知，便利或是不便利的選址可能影響潛在客戶的數(shù)量以及收入。

　　B: 這里有其他需要考慮的因素么?

　　A: 我認(rèn)為我們應(yīng)該考慮租金。選址不同租金也不一樣。我們當(dāng)然應(yīng)該選擇一個(gè)我們能夠負(fù)擔(dān)的地方。

　　B: 確實(shí)是這樣。我認(rèn)為我們也應(yīng)該考慮競(jìng)爭(zhēng)者。我們不應(yīng)該在已經(jīng)有很多律師事務(wù)所的地方選址。

　　A: 非常同意。競(jìng)爭(zhēng)者會(huì)嚴(yán)重影響公司的收入。

　　B: 我們應(yīng)該考慮夸張的潛力。如果我們擴(kuò)大業(yè)務(wù)，公司在一天之內(nèi)將雇傭許多律師，因此我們應(yīng)該留一個(gè)房間備用。

　　A: 而且我們也應(yīng)該考慮上訴的位置。人們會(huì)對(duì)我們生活及工作的環(huán)境感興趣。

　　B: 現(xiàn)在，讓我們談?wù)撌聞?wù)所良好選址的益處。良好的位置可以吸引客戶。如果我們的公司位置良好，客戶的數(shù)量會(huì)增加。

　　A:是的，在高需求的地區(qū)選址將提升我們的業(yè)務(wù)量，因此增加公司的利益。

　　B: 交通便利的良好選址能夠使我們的律師事務(wù)所為顧客提供更高的價(jià)值。

　　A:是的，而且如果我們要避免競(jìng)爭(zhēng)在一個(gè)沒有律師事務(wù)所的地方選址。否則，我們的律師事務(wù)所會(huì)損失一些甚至很多業(yè)務(wù)。

　　A: 此外，我們的律師事務(wù)所如果在租金低廉的地方選址將會(huì)節(jié)省成本。低租金也可能使我們的事務(wù)所有更大的空間，這將使我們擴(kuò)大事務(wù)所有更多靈活性。

　　(1) Do you think construction costs will affect a company in selecting a location?(Why?/Why not?)

　　你認(rèn)為建筑成本會(huì)影響公司的選址嗎?(為什么?)

　　Yes. Because the costs of purchasing the site and building the facilities are directly related to a company’s location. The cost per acre of land varies widely from site to site within a region and from region to region.

　　(2) Will you consider company expansion potential when you are selecting a location?(Why?/Why not?)

　　當(dāng)你選擇公司的地址時(shí)，你會(huì)考慮公司將來的發(fā)展需求嗎?(為什么?)

　　I will. I think the site for a manufacturing or nonmanufacturing companies should offer some flexibility and room for expansion.

　　(3) Will you consider community attitudes when selecting a company location?(Why?/Why not?)

　　選擇公司地址時(shí)，你會(huì)考慮社區(qū)對(duì)公司的態(tài)度嗎?(為什么?)

　　I will, because public opinion is some areas may be unfavorable to a particular type of business. A company located in such an area runs the risk of future restriction, excessive taxes, or other undersirable public relations.

　　(4) What factors do you think a retail shop should consider when selecting its location?

　　你認(rèn)為選擇零售商店地址時(shí)，應(yīng)考慮什么因素?

　　The types and nearness of competing stores, traffic, convenience of the entrance and exit, nearness to public transporation, visibility of the shop, convenient secure parking nearby, etc.

　　(5) Do you think the effects of a poor location decision are directly observable?(Why?/Why not?)

　　你認(rèn)為不明智的選址決定所導(dǎo)致的后果一眼就能看出來嗎?(為什么?)

　　No, they are not, because the cost of a poor location decision is an opportunity lost and therefore the effects are hidden.