6.A企業(yè)在制定某產(chǎn)品價(jià)格折扣策略時(shí)規(guī)定：批發(fā)商獲10％的折扣，零售商獲5％的折扣。則A企業(yè)的此價(jià)格折扣策略通�？梢员徽J(rèn)為屬于(      )

A.現(xiàn)金折扣                                                  

B.數(shù)量折扣

C.職能折扣                                                  

D.季節(jié)折扣

7.一般而言，下列哪種商品更適合進(jìn)行密集性分銷?(      )

A.豪華轎車                                                  

B.品牌時(shí)裝

C.稀有古董                                                  

D.辦公文具

8.社會(huì)階層屬于影響消費(fèi)者行為的(      )

A.文化因素                                                  

B.社會(huì)因素

C.心理因素                                                  

D.個(gè)人因素

9.公司股東通�？梢员徽J(rèn)為屬于企業(yè)公眾中的(      )

A.生存性公眾                                               

B.功能性公眾

C.同業(yè)性公眾                                               

D.擴(kuò)散性公眾

10.把公司客戶分為主力客戶、一般客戶和零散客戶，這種分類依據(jù)的標(biāo)準(zhǔn)是(      )

A.客戶的性質(zhì)                                               

B.交易數(shù)量和市場地位

C.時(shí)間順序                                                  

D.交易過程