課程代碼：00837
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I. Multiple choice: (1×15=15)
Directions: Beneath each of the following sentences, there are four choices marked A,B,C and D. Choose the one that best completes the sentence and blacken the corresponding letter A, B, C or D on the ANSWER SHEET.
1. The tourist seeks various psychic and physical ______ and satisfactions.
A. enjoyments B. experiences
C. adventures D. curiosities
2. New tourism is a phenomenon of large-scale packaging of nonstandardized ______ services at competitive prices to suit the demands of tourist.
A. leisure B. travel
C. transportation D. hotel
3. The development of transportation facilities contributes to the better use of increasing ______ and greater demand for tourism.
A. family incomes B. business service
C. leisure time D. paid vacation
4. Educational visits find the ______ linked with the learning aspect as representing very good value.
A. campus visits B. university lectures
C. school accommodations D. low costs
5. The tour operator’s brochure is a vital ______，being the main influence on the customer’s decision to buy.
A. information provider B. marketing tool
C. attention attractor D. destination description
6. ______ services do not operate according to published timetables.
A. Red-eye B. Cheap
C. Reserved D. Charter
7. A business traveler is unlikely to have the same ______ as a pleasure traveler.
A. cost plans B. value perceptions
C. safety considerations D. speed demands
8. Holiday Inn pioneered innovations that were revolutionary for the times but which subsequently became ______ for chaim operations.
A. landmarks B. commonplaces
C. standards D. routines
9. Every function of the hotel departments exists, but ______ differ from hotel to hotel.
A. services B. duties
C. managements D. priorities
10. Multipliers are well-known to economists as a means of estimating how much ______income is produced in an economy as a result of the initial spending or injecting of cash.
A. reducing B. extra
C. increasing D. average
11. The contact and exchange with local people is often ______ to ordering food and drink and buying souvenirs.
A. limited B. connected
C. led D. happened
12. The scenic countryside retreats before the growth of hotels, restaurants and other ______ catering for tourists’ needs.
A. entertainments B. buildings
C. amenities D. resorts
13. Domestic tourism consists of leisure and ______ travel activities conducted by citizens within their own country.
A. sightseeing B. conference
C. education D. business
14. Travel and tourism follows the law of ______ development from lower level to higher level.
A. planned B. gradual
C. mutual D. self
15. There is great potential in China for ______ tourism, focusing on ethnic groups and environmental adventure.
A. ecological B. geographical
C. specialized D. mass
