Read the following text and fill each of the numbered spaces with ONE suitable word. Write your answers on ANSWER SHEET 1.

　　The most obvious purpose of advertising is to inform the consumer of available products or services.The second (31)___is to sell the product.The second purpose might be more important to the manufacturers than the (32) ___.The manufacturers go beyond only telling consumers about their products.They also try to persuade customers to buy the(33) ___by creating a desire(34) ___it.Because of advertisement，consumers think that they want something that they do not need.After buying somethin9，the purchaser cannot always explain why it was(35) ___.

　　Even(36) ___—the purchaser probably does not know why he or she bought something，the manufacturers (37) ___.Manufacturers have analyzed the business of(38) ___and buyin9.They know all the different motives that influence a consumer’s purchase--some rational and(39) ___emotional.Furthermore，they take advantage of this(40) ___.

　　Why(41) ___so many products displayed at the checkout counters in grocery stores? The store management has some good(42) ___.By the time the customer is(43) ___to pay for a purchase，he or she has already made rational，thought—out decisions(44) ___what he or she needs and wants to buy.The(45) ___feels that he or she has done a good job of choosing the items.The shopper is especially vulnerable at this point.The(46) ___of candy，chewing gum，and magazines are very attractive.They persuade the purchaser to buy something for emotional，not(47) ___motives.For example，the customer neither needs nor plans to buy candy.but while the customer is standing，waiting to pay money，he or she may suddenly decide to buy(48) ___.This is exactly(49) ___the store and the manufacturer hope that the customer will(50) ___.The customer follows his or her plan.

　　答案及解析：

　　31.purpose 【解析】從文中的第一句話“The most obvious purpose...”可以看出后面還有別的目的，而不是僅僅有最明顯的目的。故答案為purpose。

　　32.first 【解析】根據(jù)題意，作者想在這里做一個(gè)比較，而比較的對(duì)象是目的。這里作者僅僅給出了兩個(gè)目的，所以這里是和第一個(gè)目的進(jìn)行比較。故答案為first。

　　33.production【解析】從前一句話“The manufacturers go beyond only telling consumers about their products.”可以看出，一方面廣告要介紹自己的產(chǎn)品，而第二個(gè)目的就是賣掉自己的產(chǎn)品。所以這里作者想要表達(dá)的意思是“廣告要使得顧客有一種購(gòu)買的欲望去購(gòu)買自己的產(chǎn)品。”故答案為production。

　　34.for 【解析】解析見上題。desire后面用介詞for。故答案為for，表示“…的欲望”。

　　35.bought 【解析】本句的前一句話說“顧客認(rèn)為他們需要一些他們其實(shí)不需要的商品�！边@就是廣告的作用。但是買完之后，“他們卻不知道當(dāng)時(shí)為什么買了這種商品�！边@里是被動(dòng)的句式。故答案為bought。

　　36.though 【解析】本句話的意思是“盡管知道顧客們可能不知道自己為什么買了這些商品，但是賣家卻知道怎么去做。”故答案為though。

　　37.do【解析】解析見上題，為了避免與前面的know重復(fù)，這里可以換做do。故答案為do。

　　38.selling 【解析】關(guān)鍵是看and后面的buying。本句話的意思是“商家分析市場(chǎng)的供需情況。”故答案為selling。

　　39.some 【解析】關(guān)鍵是注意and前后一致�！皊ome rational and...emotional”，前面說促使顧客購(gòu)買的動(dòng)機(jī)有很多，有的是理性的，有的卻是沖動(dòng)。所以這里應(yīng)該是some。故答案為some。

　　40.knowledge【解析】前面講商家正確的分析市場(chǎng)的供需信息，知道是什么因素影響顧客的購(gòu)買欲望。這就是他們利用的信息知識(shí)。故答案為knowledge。

　　41.are 【解析】分析句子結(jié)構(gòu)，這里缺少系動(dòng)詞be來(lái)構(gòu)成動(dòng)詞的被動(dòng)形式。故答案為ale。

　　42.reasons 【解析】本段的第一句話提出問題，問為什么在結(jié)算處擺設(shè)了那么多的商品。很明顯，后面的文章對(duì)這個(gè)問題進(jìn)行回答，并列舉了原因。故答案為reasons。

　　43.ready 【解析】顧客來(lái)到結(jié)算處，說明他們準(zhǔn)備好了要付賬。be ready to的意思是“準(zhǔn)備好了做某事”。故答案為ready。

　　44.on 【解析】“…的決定”英語(yǔ)表達(dá)為“decision on sth.”這里介詞需要用on。故答案為on。

　　45.customer 【解析】從這個(gè)句子的賓語(yǔ)“…that he or she has done a good job of choosing the items.”可以看出，這里說的是顧客的行為，他們認(rèn)為自己買這些商品是很理性的。故答案為customer。