2019年公共英語四級寫作模板及范文：虛假廣告

　　公共英語四級寫作題目

　　Write an essay of 160-200 words based on the following drawing. In your essay, you should:

　　1) describe the drawing briefly,

　　2) explain its intended meaning, and then

　　3) state your point of view.

　　You should write on ANSWER SHEET 2.

　　公共英語四級寫作范文：

　　A first glance at this cartoon tells us that a matchmaker is attempting to create a crush between a man and a woman. But the veil on the head of the bride-to-be covers the fact that she is old and ugly, quite opposite to what the matchmaker is advertising. The picture further points out that the matchmaker symbolizes false advertisements and the woman low-quality products.

　　The cartoon subtly reveals a phenomenon frequently happening in our society—the false commercial advertising and promotion. Their emergence firstly owes to the negative effect of a growing market economy which emphasizes competition. Economic loser fail to learn the lesson in retrospect, and dedicate themselves to cheating customers instead of improving the quality of products and services. False advertisement, seems to be most convenient to attract clients and increase profit in the short run.

　　However, false advertising can greatly endanger individuals and the whole society. In the long run businesses may damage their own images by fake propaganda, which hurts consumer confidence. As the Chinese saying goes, “those who play fire are bound to get burned”, it is only by genuine advertisement and qualified products that an enterprise can prosper.

　　譯文：

　　第一眼看這幅圖時，我們看到的是一個媒婆正在努力讓一對男女互相產生好感。但是我們很快就可以發(fā)現(xiàn)這個即將成為新娘的女人并不像媒婆說的那樣好，而是又老又丑。這幅圖進一步指出了這個媒婆象征了虛假廣告，而女人象征了偽劣產品。

　　這幅圖指出了我們的社會中一個經常發(fā)生的現(xiàn)象——虛假的廣告和推銷。這種現(xiàn)象的出現(xiàn)部分是由于在市場經濟迅速發(fā)展中，過于強調競爭而帶來了一些負面效果。一些經濟競爭的失敗者們沒有反思教訓，反而盡力去欺騙消費者、不去提高產品和服務的質量。虛假廣告在這個時候看起來是吸引消費者、在短期內增加利潤的最便利的方法。

　　但是，我們不可以忽視虛假廣告會給消費者以及全社會利益帶來極大的損害。此外，虛假的廣告宣傳傷害了消費者的信心，因此在長期看來會損害企業(yè)自身的形象。總的來說，正如一句中國古語所云：“玩火者自焚”，只有企業(yè)通過真實的廣告和高質量的產品才能繁榮發(fā)展。

　　閃光詞匯及詞組：

　　matchmaker: n. 媒人，媒婆

　　crush: n. 好感

　　false: adj. 虛假的

　　retrospect: n. 回顧

　　in the short run: 短期內

　　in the long run: 長期內

　　negligible: adj. 可以忽略的，不予重視的

　　endanger: v. 危及

　　in a word: 總的來說

　　genuine: adj. 真實的

　　萬能句型：

　　A first glance at this cartoon tells us that… The picture further points out that…

　　The cartoon subtly reveals a phenomenon frequently happening in our society—

　　Its emergence firstly owes to