For several years, Americans have enjoyed teleshopping-watching TV and buying things by phone. Now teleshopping is starting in Europe. In some __1__ countries, people can turn on their __2__ and shop for clothes, jewelry, food, toys and __3__ things.
Teleshopping is becoming popular in Sweden. __4__, the biggest Swedish company sells different kinds of things on TV in fifteen European countries, and in one year, it makes $10 million. In France, there are two teleshopping channels, and the French __5__ about $ 20 million a year in buying things through those channels.
In Germany, __6__ last year teleshopping was only possible on one channel for one hour every day. Then the government allowed more teleshopping. Other channels can __7__ for telebusiness, including the largest American teleshopping company and a 24-hour teleshopping company. German __8__ are hoping these will help them sell more things.
Some people like teleshopping because it allows them to do their shopping without __9__. With all the traffic problems in cities, going shopping is not an easy thing. But at the same time, other Europeans __10__ like this new way of buying things. They call __11__ “junk on the air.” Many Europeans usually worry about the quality of the things __12__ on TV. They think high quality is the most important thing, and they don’t believe they can be sure about the quality of the things __13__.
The need of high quality means that European teleshopping companies will have to be __14__ the American companies. They will have to be more careful about __15__ of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see by themselves.
1. A. European B. Asian C. American D. African
2. A. lights B. switches C. radios D. TVs
3. A. some else B. another many C. the other D. many other
4. A. Such as B. For example C. For teleshopping D. It is like
5. A. takes B. cost C. spends D. spend
6. A. to B. until C. unless D. by
7. A. begin B. leave C. open D. turn on
8. A. people B. women C. businessmen D. officials
9. A. to go out B. going out
C. to buy things D. buying things
10. A. still B. don’t C. even D. won’t
11. A. teleshopping B. TV C. radio D. telephone
12. A. appearing B. coming out C. for sale D. to buy
13. A. in the shop B. on TV C. they bought D. by this way
14. A. the same with B. different from
C. as big as D. larger than
15. A. the number B. the quality C. the places D. the buyers
【導(dǎo)師點評】
本文介紹了發(fā)源于美國并流行于歐洲各國的電話購物法，說明了電話購物法的發(fā)展情況以及受大眾歡迎的原因，同時也指出了這種購物法存在的問題，并提出了解決這些問題的途徑。
【答案簡析】
1. A。上文講到電話購物法在歐洲也開始起步，本句承接上文，對歐洲的情況作進一步介紹，因此，應(yīng)選European。
2. D。電話購物法,應(yīng)通過看電視選擇物品，然后電話訂購, 故應(yīng)選TVs。
3. D。else為副詞不用來修飾名詞作定語。the other things意為“別的所有商品”不合文意，選項many other things意為“別的許多商品”為正確選項。
4. B。such as中的as為介詞，因此該詞組用于列舉時，后面常直接接名詞或名詞性短語。而for example用于列舉時與后面例子常用逗號隔開。因此B為正確選項。
5. D。分析句子，不難發(fā)現(xiàn)本句使用了“spend money in dong something”這一結(jié)構(gòu)，且主語the French為第三人稱復(fù)數(shù)，故應(yīng)用spend的原形。
6. B。該句子表示“在德國，每天電話購物法僅在一個頻道播放一個小時，這種情況一直持續(xù)到去年”，表示某狀態(tài)一直持續(xù)到某個點時間，應(yīng)用“until + 點時間”。
7. C。這里open表示“開放，開張，營業(yè)”，本句表示電影頻道對電話購物實行了開放政策，可用來進行電話購物。
8. C。很明顯，電話購物法為商人銷售產(chǎn)品提供了一個極佳的渠道。因此本句表達了商人的愿望。
9. B。without為介詞。后面應(yīng)跟動詞的-ing形式。根據(jù)文意，going out應(yīng)為正確選項。
10. B。根據(jù)本句開頭的But以及下文內(nèi)容，這里提到的是對電話購物持反對態(tài)度的人。故選don’t。
11. A。一些人不喜歡電話購物法，稱其為“垃圾”。故應(yīng)選teleshopping。
12. C。人們擔(dān)心的是電視上正在銷售的產(chǎn)品的質(zhì)量。A，B意思不對。for sale表示“待售”，為正確選項。
13. B。電話購物法令人們擔(dān)心的是電視上展銷的商品的質(zhì)量，而不是商店里的商品，也不是已經(jīng)買到手的商品。故選on TV。
14. B。根據(jù)上文，歐洲人的購物觀念與美國人有所不同。因此電話購物公司也得采取不同的措施。固定結(jié)構(gòu)be different form意為“不同于……”為正確答案。
15. B。根據(jù)上文，消費者關(guān)心的是質(zhì)量。因此電話購物公司必須對質(zhì)量倍加小心。故選擇quality。
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