二、閱讀理解：

　　Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about specific film，but now the public tends to base its consumption (消費)on the interest of celebrity attached to any given product. Besides，fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result.celebrities have realized their unbelievably powerful market potential, moving from advertising for others’products to developing their own.

　　Celebrity clothing lines aren’t a completely new phenomenon，but in the past they were typically aimed at the ordinary consumers，and limited to a few TV actresses. Today they’re started by first?class stars whose products enjoy equal fame with some world top brands. The most successful start?ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market，they expand their production scale rapidly, covering almost all the products of daily life.

　　However，for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self?promotional marketing. And once the initial (最初的) attention dies down, consumer interest might fade, loyalty (忠誠) returning to tried?and?true labels.

　　Today, celebrities face even more severe embarrassment. The pop?cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each_misstep_threatens_to_reduce_a_celebrity’s_shelf_life,_and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still，the ego’s (自我的)potential for expansion is limitless. Having already achieved great wealth and public recognition，many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion?like celebrity?has always been temporary.

　　1、 Fashion magazines today________.

　　A. seldom put models on the cover

　　B. no longer put models on the cover

　　C. need not worry about celebrities’market potential

　　D. judge the market potential of every celebrity correctly

　　【詳解剖析】　細節(jié)理解題。由第一段“fashion magazines have almost abandoned the practice of putting models on the cover”可知答案。

　　【最佳選項】　A

　　2、 A change in the consumer market can be found today that________.

　　A. price rather than brand name is more concerned

　　B. producers prefer models to celebrities for advertisements

　　C. producers prefer TV actresses to film stars for advertisements

　　D. quality rather than the outside of products is more concerned

　　【詳解剖析】　推理判斷題。文章第三段論述名人如果高估了自己的形象價值而忽視了質量問題，人們還是最終會失去興趣而信任質量過硬的品牌。

　　【最佳選項】　D

　　3、 The underlined sentence in Paragraph 4 indicates that any wrong step will possibly________.

　　A. decrease the popularity of a celebrity and the sales of his products

　　B. damage the image of a celebrity in the eyes of the general public

　　C. cut short the artistic career of a celebrity in show business

　　D. influence the price of a celebrity’s products

　　【詳解剖析】　推理判斷題。聯系此句上下文：流行文化圈越來越大，但失敗的風險也會越來越大，依靠名人效應的品牌一旦失足，影響的不只是名人自己的形象還有企業(yè)的效益。A項最全面，其他選項片面或偏離中心。

　　【最佳選項】　A

　　4、 The passage is mainly about________.

　　A. celebrity and personal style

　　B. celebrity and market potential

　　C. celebrity and fashion design

　　D. celebrity and clothing industry

　　【詳解剖析】　主旨大意題。通過對文章的分析可以看出，文章講的是名人和市場潛能的關系，而不是和個人風格、流行設計、服裝工業(yè)的關系。

　　【最佳選項】　B