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Packaging is a very important form of advertising. A package can sometimes motivate people to buy products. For example, a little child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products - or to ask their parents to buy for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has“Economy Size”or“Family Size”printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
21.“A buyer will get something for nothing”in paragraph 2 may probably mean ________.
A.a buyer will not get what he pays for
B.a buyer will get more than what he pays for
C.a buyer will get something useful free of charge
D.a buyer will get more but pay less
答案:A
22. From the pasage we know the buyer pays more attention to ________.
A.the size of a container
B.a container with attractive picture
C.a well-designed container
D.a plain container with low cost
答案:C
23. What suggestion does the writer give in the passage?
A.It's not good to buy the product which is sold in a glass or dish.
B.The quality of a container has nothing to do with the quality of the product.
C.The best choice for a buyer is to buy a product in a plain package.
D.A buyer should buy what he needs most rather than a well-designed package.
答案:D
24. Which of the following sentences is NOT true according to the passage?
A.In fact glasses or dishes used for packaging do not cost money at all.
B.“Family Size”printed on the package means that it is rather economic.
C.To a child, even to an adult, the form is far more important than the content.
D.Words and pictures written on the package are thought to be an advertisement.
答案:A
25. What do you think is the best title for the passage?
A.How to Package a Product.
B.How to Make an Advertisement.
C.How to Sell Product.
D.How to Attract More Buyers.
答案:A
Broadband technology is seen as the key to the new digital economy.
In this rapidly changing world, media and technology information Can be sent via phone calls and downloads like music, graphics, business information or films.
The simpler the information, the smaller the package and the narrower the bandwidth needed to deliver it.
Broadband is used for high speed Internet connections at a fixed monthly rate. It turns an exciting telephone line into a high speed digital line capable of carrying data up to 40 times conventional modem speeds.
Any download is available at the click of a mouse-there is no dial-up as there is with standard Internet Service Providers.
For home owners and families there are many advantages. One of the most important is simultaneous (同時的)access to both telephone lines and the Internet. No queses and no delay.
For businesses, broadband can impove customer relations and provide direct access to corporate e-malls and databases. Entire operations can go online.
26. The function that broadband technology has on the new digital economy is ________.
A.further
B.critical
C.costly
D.global
答案:B
27. How much does a user pay if he has broadband technology installed?
A.It depends On the length of time.
B.It depends on the times of dial-up.
C.He pays at a fixed monthly rate.
D.He pays a lot of money.
答案:C
28. Compared with the modem speed the broadband technology can transmit data ________.
A.at up to forty times of ordinary speed
B.much more faster
C.at a high speed
D.within a second
答案:A
29. Who can take advantage of the broadband technology according to the passage?
A.Family members.
B.College students.
C.Both home owners and businessmen.
D.Only businessmen and their partners.
答案:C
30. With the broadband technology companies can have all their operations done
A.during the work days.
B.during the whole week
C.online
D.offline
答案:C
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