團(tuán)購(gòu)是一種新型的購(gòu)物方式,顧名思義就是指很多人一起購(gòu)買同一產(chǎn)品,旨在加大與賣方的談判能力以獲得優(yōu)惠的購(gòu)買價(jià)格。隨著中國(guó)電子商務(wù)的繁榮和發(fā)展,網(wǎng)絡(luò)團(tuán)購(gòu)在中國(guó)網(wǎng)民中流行起來(lái),已經(jīng)成為團(tuán)購(gòu)的主要形式。它方便、快捷、價(jià)格低、不受地域限制。目前中國(guó)的很多網(wǎng)站都在嘗試做團(tuán)購(gòu),并迅速發(fā)展起來(lái),如聚劃算(Juhuasuan)、糯米團(tuán)(Nuomituan)等。據(jù)了解,網(wǎng)絡(luò)團(tuán)購(gòu)的主要群體是中國(guó)大中城市的年輕人。
Group buying is a new shopping mode which, as its name implies, means a large group of people buying the same product. It aims at enhancing buyers' negotiation power with sellers to get a favorable price. With the prosperity and development of Chinese ecommerce, online group buying is popular among Chinese Internet users and has become the main form of group buying. It is convenient, fast, low in price and unrestrained by regions. Currently many websites in China are trying to launch group buying service and flourish quickly, such as Juhuasuan, Nuomituan. It is known that the majority of online group buyers are young people in large and medium-sized cities in China.