Directions: There are 20 blanks in the following passage. For each blank there are four choices marked A),B),C) and D) on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.

　　Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities 62 it operates, and by federal and local governments. Public image is controllable 63 considerable extent, just as the product, price, place, and promotional efforts are.

　　A firm’s public image plays a vital role in the 64 of the firm and its products to employees, customers, and to such outsiders 65 stockholders, suppliers, creditors, government officials, as well as 66 special groups. With some things it is impossible to 67 all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, 68 it will undoubtedly find 69 from employees who see their jobs 70 .On the other hand, high quality products and service standards should bring almost complete approval, 71 low quality products and 72 claims would be widely looked down upon.

　　A firm’s public image, if it is good, should be treasured and protected. It is a valuable 73 that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily 74 or imitated by competitors. Such an image may enable a firm to 75 higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most 76 creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings 77 than other firms in the same industry with such a good reputation and public image.

　　A number of factors affect the public image of a corporation. 78 include physical 79, contacts of outsiders 80 company employees, product quality and dependability, prices 81 to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.

　　62. A) which B) what C) where D) whom

　　63. A) in B) within C) on D) to

　　64. A) attraction B) attachment C) affection D) generalization

　　65. A) and B) with C) as D) for

　　66. A) converse B) diverse C) reverse D) universe

　　67. A) satisfy B) treat C) amuse D) entertain

　　68. A) so B) then C) thus D) but

　　69. A) support B) identification C) compliment D) resistance

　　70. A) ensured B) promoted C) threatened D) unemployed

　　71. A) because B) while C) though D) when

　　72. A) false B) fake C) artificial D) counterfeit

　　73. A) fortune B) asset C) possession D) property

　　74. A) countered B) defeated C) repelled D) compelled

　　75. A) pay B) get C) order D) charge

　　76. A) favorite B) prosperous C) favorable D) prospective

　　77. A) rate B) ratio C) ration D) interest

　　78. A) These B) They C) That D) It

　　79. A) appliances B) equipment C) devices D) facilities

　　80. A) on B) with C) in D) along

　　81. A) relative B) related C) reliable D) reconcilable

　　【答案】

　　62. C)�！窘馕觥窟B接詞辨義。在詞組by the communities 62 it operates中，名詞communicates后有主語it和謂語動詞operates，因此判斷該從句為定語從句。而先行詞在定語從句中作狀語，即it operates in the communities，于是選擇C)where。

　　63. D)�！窘馕觥� 考查固定搭配。to...extent或者to the extent of...表示“達(dá)到…的程度”，因此答案為D)。 in, within, on 均不能與extent搭配。

　　64. A)。【解析】名詞辨義。由第一段我們得知，公司的公共形象，也就是來自社會各方面的對公司的關(guān)注，也即公司的大眾吸引力。所以，空格處應(yīng)選擇A)attraction。attachment“附件,附加裝置,配屬”;affection“友愛,愛情,喜愛”;generalization “一般化,普遍化,概括,廣義性”。

　　65. C)。【解析】考查語義和固定搭配。因為stockholders, suppliers, creditors, government officials等都屬于outsiders，是outsiders的下義詞。而詞組such...as...就是這種用法。因此答案為C)。

　　66. B)�！窘馕觥啃谓�詞辨義。as well as 連接意義相近的詞，前面stockholders, suppliers, creditors, government officials等都是各不相同的群體，那么后面special groups也應(yīng)是多種多樣的。diverse表示“不同的，多種多樣的”，因此選擇B)。converse“相反的,顛倒的”;reverse“相反的,倒轉(zhuǎn)的,顛倒的”;universe“宇宙,世界,萬物,領(lǐng)域”。

　　67. A)�！窘馕觥縿釉~辨義。根據(jù)后面的例子我們得知，高度自動化的工廠可能迎合了公司債權(quán)人和股東的想法，但是卻會遭到公司員工的反對，因為他們可能面臨失業(yè)的危險。因此，公司不可能滿足所有公眾的愿望。所以選擇A)satisfy。treat“視為,對待,論述,治療,款待”;amuse“使發(fā)笑,使愉快”;entertain“娛樂,招待,接受”。

　　68. D)�！窘馕觥靠疾榫潆H關(guān)系。由上題可知，兩句之間是轉(zhuǎn)折關(guān)系。因此D)正確。so“因而,所以,那么,這樣看來”;then“當(dāng)時,那么,因而,然后,于是”;thus“因而,從而,這樣,如此”。

　　69. D)�！窘馕觥棵�詞辨義。本句中，兩個分句是轉(zhuǎn)折關(guān)系，而且作為利益對立雙方creditors and stockholders 和employees，他們對待工廠自動化的態(tài)度也是對立的。前者有單詞approval(贊成)表明態(tài)度，后者的態(tài)度就應(yīng)是resistance(抵抗，反對)。support“支撐,支持,支援,維持,贍養(yǎng)”;identification“辨認(rèn),鑒定,證明,視為同一”;compliment“稱贊,恭維,致意,問候,道賀”。

　　70. C)�！窘馕觥縿釉~辨義。由上下文得知，工廠高度自動化遭到了工人們的抵制，而他們抵制的原因就在于他們的工作崗位受到威脅，他們將面臨下崗。因此see their jobs threatened或者see themselves unemployed。故選擇C)。ensure“保證,擔(dān)保,使安全,保證得到”;promote“促進,發(fā)揚,晉升為”;unemployed“失業(yè)的,未被利用的”。

　　71. B)�！窘馕觥靠疾檫B詞。本句話中空格前的從句的主語是high-quality products，空格后的從句的主語是low quality products，很明顯，兩句之間是對比關(guān)系，while表示“和…同時”，表示對比關(guān)系，因此B)正確。because表示因果關(guān)系，意為“由于，因為”;though表示轉(zhuǎn)折關(guān)系，意為“雖然，盡管”。

　　72. A)。【解析】近義詞辨析。根據(jù)句義， 72 claims意為“不良的、不切實際的、或者虛偽的主張和要求”。false“錯誤的,虛偽的,假的,無信義的,偽造的”，因此，false符合題意。fake“假的,偽造的,冒充的 ”; artificial“人造的，假的，矯揉造作的，不自然的”; counterfeit“偽造的,假冒的”。

　　73. B)�！窘馕觥棵�詞辨義。根據(jù)句義我們判斷，具有良好的公眾形象是一個企業(yè)珍貴的財富。這里“財富”一詞并不指代擁有的金錢或財產(chǎn)，而是指代一種長處和優(yōu)勢。asset“財產(chǎn)”(anything owned)，“可取之處”(a desirable thing)，“優(yōu)勢”(advantage)，因此B)正確。fortune“財富,好運,命運”; possession“擁有,占有,著迷,領(lǐng)土,財產(chǎn)(常用復(fù)數(shù))”;property“財產(chǎn),所有物,所有權(quán),性質(zhì),特性”。

　　74. A)�！窘馕觥縿釉~辨義。這句話的意思是：如果一個企業(yè)有良好的形象，那么對手就很難與之抗衡或者效仿。本句中空格一詞應(yīng)能與imitate并列，如果選擇“打敗”或者“抵制”，那么競爭者效仿這一獲得良好形象的企業(yè)就無從談起。counter“反對,反擊，抗衡”，因此A)正確。defeat“擊敗,戰(zhàn)勝,使失敗,挫折”;repel“擊退,抵制,使厭惡,使不愉快”;compel“強迫,迫使”。

　　75. D)�！窘馕觥� 考查語義與詞組搭配。在上下文中，由于企業(yè)具備了良好的形象，因此它就可以把價格定得更高，可以與最好的發(fā)行商和經(jīng)銷商合作等等。charge price (索價，要價)符合題意。pay, order, get均不與price搭配。

　　76. C)�！窘馕觥� 形容詞辨義。在諸多由良好的形象帶給企業(yè)的好處中，企業(yè)有望能與債權(quán)人建立的關(guān)系應(yīng)是對雙方有利的，起促進作用的。favorable“贊成的,有利的,討人喜歡的,起促進作用的”，因此C)正確。favorite“喜愛的,寵愛的,中意的”;prosperous“繁榮的”; prospective“預(yù)期的”。

　　83. are students permitted to graduate in advance

　　【考點】 ①句首是Only +介詞短語，后面應(yīng)用倒裝句式，屬于部分倒裝，系動詞+主語+其它;②are permitted to表示“被允許做…”;③in advance表示“提前”。

　　84. the color of our skin is due to heredity

　　【考點】 ①the color of our skin表示“膚色”;②due to表示“取決于…”;③heredity表示“遺傳”，特指生物遺傳;heritage 使用最廣泛，不僅指一般的遺產(chǎn)，也指世代相傳的具有特色的精神財富或物質(zhì)財富;inheritance 指繼承這一行為，不指繼承的東西，為抽象名詞。

　　85. without written permission from the publishing house

　　【考點】①介詞短語：without written permission表示“未經(jīng)允許”;②written permission表示“(書面)允許”;③the publishing house表示“出版社”。

　　86. is most clearly observable in the surrounding field and river

　　【考點】 ①is most clearly observable表示“完全可以看出來”，句型The...effect of...is...observable表示“…的效果是可以看出的”;②surrounding field and river表示“周圍的田野和河流”。