波士頓咨詢公司最近做的一項(xiàng)研究顯示,到2020年中國(guó)將會(huì)有2.2億家庭收入在2萬(wàn)到100萬(wàn)美元的富裕消費(fèi)者。這些消費(fèi)者中75%住在“較小城市”。隨著網(wǎng)絡(luò)的發(fā)展,較小城市的消費(fèi)者的一種必然趨勢(shì)是他們更加依賴社交網(wǎng)絡(luò)服務(wù)上的信息。很多網(wǎng)絡(luò)顧客都是通過(guò)微信、微博和QQ空間分組的。據(jù)估計(jì)今年中國(guó)將會(huì)有2.5億消費(fèi)者進(jìn)行網(wǎng)購(gòu),位于四線城市的消費(fèi)者平均每人會(huì)花費(fèi)他們50%或者更高的工資在網(wǎng)購(gòu)上,這一數(shù)據(jù)要比一線城市的消費(fèi)者的花費(fèi)高。
【參考譯文】A recent study conducted by the Boston Consulting Group says there will be 220 million affluent consumers, who are from households earning between $ 20,000 to $ 1 million in China by 2020, and 75 percent of them will live in “smaller” cities. With the development of the Internet, an inevitable trend among these consumers is they are much more dependent on information from social networking services. Many of the website’s customers are “grouped” by Wechat, Weibo and QQ Zones. It is now estimated that 250 million Chinese consumers will shop online this year and the average shopper in a fourth-tier city in China will spend 50 percent or more of their income on e-commerce than those in top-tier cities.
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