由于市場(chǎng)環(huán)境和市場(chǎng)發(fā)育的原因，中國(guó)品牌的整體實(shí)力尚不能與國(guó)外的名牌相抗衡，而LOGO正是品牌力量薄弱的表現(xiàn)之一。

　　看到IBM的LOGO，立刻就會(huì)聯(lián)想到高價(jià)、優(yōu)質(zhì)的計(jì)算機(jī)，這主要是因?yàn)镮BM這個(gè)品牌的成功，讓IBM的LOGO具有滲透力，消費(fèi)者將更多的信息與這個(gè)LOGO聯(lián)系在了一起。中國(guó)的LOGO之弱同樣也反映了中國(guó)品牌在競(jìng)爭(zhēng)中的某種弱勢(shì)�！吨袊�(guó)LOGO病》

　　譯文：Because of the poor environment of market and the resultant underdevelopment market, the home brands can not compete with those foreign ones yet. LOGO is something taking the value of the product being advertised.

　　The LOGO “IBM” reminds people of the expensive and high-quality computer. That is mainly because the success of “IBM” makes the consumers attribute more to the LOGO “IBM”. The plainness also reflects the poor position taken by the Chinese brands in competition.