段文：

　　1.據(jù)說(shuō)外國(guó)人都奇怪為何中國(guó)人用電視遙控器總愛(ài)加一個(gè)遙控器套，我們自己分析估計(jì)有以下幾點(diǎn)：1、遙控器是樣神奇而偉大的東西，所以要以敬神的態(tài)度來(lái)保護(hù);2、怕壞怕摔，中國(guó)人的家里總是小孩很多，小孩不看重遙控器;3、認(rèn)為沒(méi)了遙控器就沒(méi)了電視機(jī)，中國(guó)人經(jīng)不起失去;4、怕沾油，中國(guó)人熱愛(ài)在餐桌上按遙控器看電視。遙控器套顯示著階層的檔次，這是大多數(shù)正在小康中的家庭的標(biāo)志符號(hào)。

　　2.2003年的上海不再是一個(gè)懷舊的上海，在成功申辦2010年世博會(huì)之后，現(xiàn)今的上海是一個(gè)生機(jī)勃勃、直沖向前的上海。那股子浸入骨髓的懷舊情緒也自然而然地化作了中國(guó)第一個(gè)真正意義上的國(guó)際化大都市的陪襯，它止于懷舊而致力于給更多的外來(lái)者提供夢(mèng)想。與之相對(duì)的北京，經(jīng)過(guò)了2001、 2002年的激情燃燒、城區(qū)也擴(kuò)建到六環(huán)，此時(shí)此刻重溫所剩不多的物質(zhì)回憶自然也就在情理之中。

　　3.由于市場(chǎng)環(huán)境和市場(chǎng)發(fā)育的原因，中國(guó)品牌的整體實(shí)力尚不能與國(guó)外的名牌相抗衡，而LOGO正是品牌力量薄弱的表現(xiàn)之一�？吹絀BM的 LOGO，立刻就會(huì)聯(lián)想到高價(jià)、優(yōu)質(zhì)的計(jì)算機(jī)，這主要是因?yàn)镮BM這個(gè)品牌的成功，讓IBM的LOGO具有滲透力，消費(fèi)者將更多的信息與這個(gè)LOGO聯(lián)系在了一起。中國(guó)的LOGO之弱同樣也反映了中國(guó)品牌在競(jìng)爭(zhēng)中的某種弱勢(shì)。

　　1.譯文： It is said the foreign people can never understand why the Chinese people should keep their remote controller of the televisions in a sheath. We believe there are mainly three reasons. First, the remote controller is something mysterious and great asking for pious protection; secondly, it is something vulnerable. The Chinese families are characterized by their large number of children who are not so respectful towards the remote controller; thirdly, the remote controller is believed to be something inseparable with the television, and thus can not be afforded to lose. Fourthly, the remote controller can not bear the least contamination of oil while the Chinese people like to watch television when eating. The sheath for the remote controller, a symbol for the particular status in China, offers a good evidence for China on its way to the well-off country.

　　2.譯文： The Shanghai in 2003 is no longer a city with nothing but a good history. After it succeeded in winning the bidding for the holding of the Expo 2010, the Shanghai of today is a city full of vitality and well on its way ahead. The nostalgia(reminiscence) that used to sink inits residents has naturally become invisible here in Shanghai, now a real international city offering dreams for more and more immigrants. Comparatively, Beijing, enjoyed its prime time in the years 2001 and 2002 when its city proper was expanded until the 6th ring road. Given that,it is quite easy to understand why Beijing is rather nostalgic(reminiscent)about its prosperous past.

　　3.譯文： Because of the poor environment of market and the resultant underdevelopment market, the home brands can not compete with those foreign ones yet. LOGO is something taking the value of the product being advertised. The LOGO “IBM” reminds people of the expensive and high-quality computer. That is mainly because the success of “IBM” makes the consumers attribute more to the LOGO “IBM”. The plainness also reflects the poor position taken by the Chinese brands in competition.

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