The Museum of Ice Cream, which opened its first pop-up experience in New York City three years ago, is announcing that it is returning to the city with a permanent installation this fall.
冰淇淋博物館三年前在紐約市開了第一家快閃店，現(xiàn)在宣布今年秋季要回歸紐約開一家實體店。
"Our community asked for it," says Maryellis Bunn, cocreator and CEO of the Museum of Ice Cream. "They wanted a place where they can go to, not once, but to continue to come and visit us.
冰淇淋博物館共同創(chuàng)始人兼首 席執(zhí)行官Maryellis Bunn說：“我們的社會需要它，他們想要有一個地方可以不只去一次，而是一直來光顧。
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When we have these pop-up models, we're not able to hold space for our community. So to be able to give them a place, not just programmatically but also to have it be a place that's theirs, is so important to us."
我們采用快閃模式時，不能為社會提供這樣的地方，所以能為他們提供這樣一個地點對我們來說如此重要，我們提供的不只是虛擬店鋪，而是一個屬于他們的地方。”
The new New York flagship location will be in Manhattan's Soho neighborhood.
這個新的紐約旗艦店將位于曼哈頓Soho商業(yè)區(qū)。
Since Museum of Ice Cream first launched, its creators have been steadily carving a more permanent place for themselves in the world of experiential retail.
自從冰淇淋博物館首次面市，其創(chuàng)始人就一直在體驗式零售模式中為自己穩(wěn)步打造一個更固定的店鋪。
Under its parent company Figure8, which raised a $40 million series A round of funding last week, the Museum of Ice Cream brand has extended to a retail collection at Target, a makeup collaboration with Sephora, and, yes, actual ice cream.
其母公司Figure8上周完成了4千萬美元的首輪融資，旗下的冰淇淋博物館品牌已將業(yè)務(wù)拓展到和Target合作推出零售產(chǎn)品，Target和絲芙蘭有化妝品合作，冰淇淋博物館這次賣的是真的冰淇淋。
But most importantly, the Museum of Ice Cream moved away from its pop-up format in lieu of flagship locations, first in San Francisco and now in New York City.
但最重要的是，冰淇淋博物館不再采用快閃模式，而是要開旗艦店，第一個開在舊金山，現(xiàn)在紐約也有實體店了。
資料來源考試網(wǎng)校老師主講教材精講班課程，完整講義下載進入個人中心>>
