1.
2014, the domestic consumer market remained steady, and the retail sales of consumer goods in the whole 2014 reached 26.2 trillion yuan, up 12.0% year on year, and 10.9% with price factors excluded, 1.1 and 0.6 percentage points slower than that of 2013 respectively. According to the monitoring of the Ministry of Commerce, the sales of 5,000 major retail enterprises in January-December were up 6.3%, 2.6 percentage points slower than that of 2013. The final consumption of the whole year contributed 51.2% to GDP growth, 3 percentage points higher than that of 2013, becoming the main engine driving economic growth. Following are the main characteristics of the consumer market.
2014年國內(nèi)消費(fèi)市場運(yùn)行總體平穩(wěn)，全年實(shí)現(xiàn)社會消費(fèi)品零售總額26.2萬億元，同比增長12.0%，扣除價格因素，實(shí)際增長10.9%，比上年同期分別放緩1.1個和0.6個百分點(diǎn)。據(jù)商務(wù)部監(jiān)測，1-12月5000家重點(diǎn)零售企業(yè)銷售額增長6.3%，較上年回落2.6個百分點(diǎn)。全年最終消費(fèi)對GDP增長的貢獻(xiàn)率達(dá)到51.2%，比上年提高3個百分點(diǎn)，成為拉動經(jīng)濟(jì)增長的主引擎。消費(fèi)市場主要特點(diǎn)：
2.
Online retail kept a rapid growth. According to the statistics of the National Bureau of Statistics, the online retail sales of 2014 were up 48.7% year on year, reaching 2.8 trillion yuan. According to the calculation of the Department of Electronic Commerce and Information of the Ministry of Commerce, the volume of business transaction in 2014 (including B2B and online retail) would reach about 13 trillion yuan, up 25% year on year. (Detailed data in the White Paper of Electronic Commerce which will be issued in May,2015). Among the 5000 major retail enterprises monitored by the Ministry of Commerce, online retail was up 33.2%, 1.3 percentage points higher than that of 2013, and that of special stores, supermarkets and department stores were up 5.8%, 5.5% and 4.1% respectively, 1.7, 2.8 and 6.2 percentage points slower than that of 2013; that of shopping malls were up 7.7%, but 4.5 percentage points slower than that of 2013.
一是網(wǎng)絡(luò)零售保持高速增長。據(jù)國家統(tǒng)計局統(tǒng)計，全年網(wǎng)上零售額同比增長49.7%，達(dá)到2.8萬億元。根據(jù)商務(wù)部電子商務(wù)司測算，2014年電子商務(wù)交易額(包括B2B和網(wǎng)絡(luò)零售)將達(dá)到約13萬億元，同比增長25%。(具體數(shù)據(jù)請參考2015年5月發(fā)布的電子商務(wù)白皮書)商務(wù)部監(jiān)測的5000家重點(diǎn)零售企業(yè)中，網(wǎng)絡(luò)零售增長33.2%，比上年加快1.3個百分點(diǎn)。專業(yè)店、超市和百貨店分別增長5.8%、5.5%和4.1%，比上年分別回落1.7、2.8和6.2個百分點(diǎn);購物中心雖增長7.7%，但也比上年放緩4.5個百分點(diǎn)。
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