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《British companies across the Atlantic》,跨洋英國(guó)公司。有一批在本土干的不錯(cuò)的英國(guó)公
司,雄心勃勃的要在大洋彼岸的美國(guó)去大展拳腳,結(jié)果遭遇了滑鐵盧。文章根據(jù)這些公司的
經(jīng)驗(yàn)和教訓(xùn),說明了去海外開拓市場(chǎng)的注意事項(xiàng)。
13題,問英國(guó)商人去美國(guó)的主要原因是什么。答案是第一段的最后一句話:The ultimate
goal is to persuade more Americans that British companies have something to interest them.終極
目標(biāo)是是更多的美國(guó)人信服英國(guó)公司有可以吸引他們的地方。說的這么婉轉(zhuǎn)動(dòng)聽,其實(shí)意思
就是:要美國(guó)人買他們英國(guó)人的產(chǎn)品。答案是A。ultimate goal可以對(duì)應(yīng)于main reason。
14題,說在作者的觀點(diǎn)里,所推薦的企業(yè)(proposed是recommended的意思)不同于
上次的一批,原因是什么。答案是第二段的最后的一句:Instead of exclusively promoting the
major corporations, this time there is more emphasis on supporting the smaller, more unusual,
niche businesses.這次的重點(diǎn)更多的在于支持規(guī)模小一些的特色企業(yè),而不是單獨(dú)促進(jìn)大公
司。也就是說這次和上次的區(qū)別在于重點(diǎn)扶植的對(duì)象不同。選B:less well-known companies
will be better represented。不那么出名的一些公司將得到更好的展現(xiàn)。represented在這里的意
思是be present to a particular degree.看一個(gè)例句:Abstraction is well represented in this
exhibition.
15題,問作者認(rèn)為Carringtons錯(cuò)誤的地方在哪。答案是第三段的最后一句:the belief that
they could even show some of the great American stores a retailing trick or two was hopelessly
over-optimistic.認(rèn)為自己可以給一些大的美國(guó)商店玩一下連鎖的戲法,結(jié)果杯具了。也就是
答案C所說的認(rèn)為他們強(qiáng)于美國(guó)對(duì)手。Show some of the great American stores a retailing trick
是關(guān)鍵點(diǎn),理解了這個(gè)就好做出答案。
16題,問依作者之見,Polly Brown的錯(cuò)誤在什么時(shí)候發(fā)生的。答案在第四段,前面說
當(dāng)這個(gè)公司將自己定位于一個(gè)特殊的奢侈品牌時(shí),戰(zhàn)略似乎是奏效的。但是當(dāng)管理層決定去
攻占中級(jí)市場(chǎng)時(shí),成功的果實(shí)很快被榨干了。所以答案是B:試圖去吸引一個(gè)不同類型的消
費(fèi)群體。a different type of customer可以對(duì)應(yīng)于take on the middle market。take on在這里是
occupy的意思。
17題,問Sarah Scott說英國(guó)公司要想在美國(guó)成功必須怎么樣,答案在第五段。這個(gè)人
在第五段前面講了很多英國(guó)公司的缺點(diǎn),比如自以為是。最關(guān)鍵的句子是這么一個(gè):You have
to look at what you can bring them that they haven't already got.給他們帶來他們現(xiàn)在還沒有得
到的一些東西。也就是說要填補(bǔ)現(xiàn)有市場(chǎng)上的一些空白。選A。
18題,在美國(guó)成功取決于什么。答案在第六段。說人們需要有一點(diǎn)個(gè)性的東西,而這
正好是從事于這個(gè)領(lǐng)域的很多公司可以做的。答案選D:建立一個(gè)獨(dú)特商品提供者的名聲。
unique goods是關(guān)鍵詞,可以對(duì)應(yīng)things with some sort of individuality。
( )3.We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.
A. asked B. to ask C. being asked D. asking
( )4.In our letter of May 5, we made __________ clear that shipment is to be effected in June.
A. you B. them C. that D. it
( )5.We always deal _______________ payment by sight L/C.
A. with B. in C. at D. on
( )6.This offer is _____________ to your reply reaching us before the 20th of February.
A. subjecting B. subject C. subjected D to subject
( )7.____________ we are appreciating the good quality of your black tea, we regret that your price appears to be on the high side.
A. While B. When C. However D. Therefore
( )8.We hereby authorize you to ___________ on us at 60 days after sight to the extent of USD20,000.00.
A. open B. establish C. draw D. build
( )9.If parties to a contract desire to settle disputes, an arbitration clause is usually made in the contract well before a dispute _____________ .
A. rises B. arises C. look D. appear
( )10.Some customers requested us to _____________ our price because they considered it
too high.
A. put down B. get down C. take down D. bring down
Section B
Directions: There are ten blanks in the following letter. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank.
Dear Mr. Bush
Thank you for your 1 of January 5 for our Beauty Brand Blouses.
We are now exporting 2 of various brands, among which Beauty Brand is the most famous. They are in great 3 abroad and our stocks are running 4 quickly. They are popular not only for their novel design, but also for the reasonable prices. We are confident that once you have tried our blouses, you will place repeat orders with us 5 large quantities.
As you requested, we are now 6 as follows:
Price: US$600 per dozen CIF New York
Terms of Payment: By sight L/C to be opened through a bank to be 7 by the Sellers.
Shipment: In March 2007.
Please note that we do not allow any commission 8 our blouses, but a discount of 5% may be 9 if the quantity is more than 1,000 dozen.
The above offer is made without 10 and is subject to our final confirmation.
We hope that you will place an order with us at an early date.
Sincerely yours
( )1. A. request B. enquiry C. acquisition D. requirement
( )2. A. blouses B. woman blouses C. woman shirts D. lady shirts
( )3. A. need B. want C. require D. demand
( )4. A. up B. off C. down D. away
( )5.A. at B. for C. in D. with
( )6. A. ordering B. offering C. placing D. advising
( )7. A. agreed B. approved C. acceptable D. covered
( )8. A. on B. in C. of D. at
( )9. A. provided B. supplied C. furnished D. granted
( )10. A. promise B. duty C. engagement D. onus
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