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      當(dāng)前位置:考試網(wǎng) >> 商務(wù)英語 >> BEC高級 >> 模擬試題 >> 2014上半年BEC高級沖刺試題及答案(第九套)

      2014上半年BEC高級沖刺試題及答案(第九套)

      來源:考試網(wǎng)   2014-05-22【

        口語模擬題及參考答案

        Samples

        1、Customer Relations: how to maintain customer interest in a company’s products

        As is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.

        First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.

        All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.

      責(zé)編:fengyue 評論 糾錯(cuò)

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