Question 47

　　you work for Alla ,a shop which sells upmarket clothing. You are asked to find a way to increase the profits of your shop.

　　Read the following figure showing the results of a survey of two upmarket specialty shops.

　　Point A refers to your shop. Point B refers to Betty Fashion shop ,your main competitor, near your shop.

　　. Use the figure to write a report (about 100- 120 words)recommending ways of improving the quality and pricing of your shop.

　　. Write on your Answer Sheet.

　　參考答案：

　　Both Betty Fashion Shop and our shop are in city centre ,therefore ,we have almost the same customers. But there exists a fact that customers are more likely to spend their money in Betty shop. After careful research ,we notice that ,although Betty shop has higher prices ,they also have more fashionable clothes. Compared with Betty Shop, our real prices are not high, but the comparative prices to fashion are high. Therefore ,if our shop decides to increase the profits, we`should purchase highly fashionable clothes ,at least as fashionable as Betty Shop ,with the prices lower than Betty Shop's. As .customers hate increasing prices ,it is better to do this gradually.