PART  TWO

Questions 13-22

Section One

Questions 13-17

. You will hear five short pieces.

. For each piece decide who is talking.

. Write one letter(A-H)next to the number of the piece.

. You will hear the five pieces twice.

13. . . . . . . . . . . . . . . . . .

14. . . . . . . . . . . . . . . . . .

15. . . . . . . . . . . . . . . . . .

16. . . . . . . . . . . . . . . . . .

17. . . . . . . . . . . . . . . . . .

A a dentist

B a customer

C a policeman

D a mechanic

E a salesman

F a plumber

G a doctor

H a manager

Section Two

Questions 18-22

. You will hear another five short pieces.

. For each piece decide where the speaker is.

. Write one letter(A-H)next to the number of the piece.

. You will hear the five pieces twice.

18. . . . . . . . . . . . . . . . . .

19. . . . . . . . . . . . . . . . . .

20. . . . . . . . . . .. . . . . . . .

21 . . . . . . . . . . . . . . . . . .

22. . . . . . . . . . . . . . . . . .

Places

A at the dentist's

B at the drugstore

C at the grocery store

D at the oil station

E at the parking lot

F at the restaurant

G at the pub

H at the supermarket

PART THREE

Questions 23-30

. You will hear the conversation between a sociologist and a retailer. They talk about what is

going to influence the life style and how the life style will affect the purchasing process.

. You have to complete the sentences (23- 30) by choosing the correct ending.

. Mark one letter(A ,B or C).

23. AIO refers to

A actions, involvement and options.

B activities, interests and opinions.

C advertising ,impact and opportunities.

24. Another name for AIO measurement is

A psychographics .

B demographics .

C statistics .

25. According to the author ,the most important social factor in purchasing process is

A reference groups.

B social classes.

C culture.

26. If you are running an upper level fur store ,you'd better attract your customers by

A lowering prices.

B mass advertising.

C improving the product packaging.

27. Sometimes, the reference groups have the most impact on the purchasing process ,so

a retailer must pay much attention to the reference groups composed by

A family members.

B suburbanites .

C city dwellers

28. For the customer with much self-confidence ,the purchasing process is

A endless.

B long.

C short.

29. When the consumer thinks of alternatives and makes a final decision, the most

important individual factor will be

A personalities.

B motives. .

C performance.

30. One of the individual dimensions of lifestyle mentioned by the socialgyist is

A performance.

B interests.

C class consciousness.

參考答案：

1. NO 21 2. 72188155 3. 256KB

4. 3 5. Parker 6. heart

7. April 8. 9:30am 9. motorized

10. 2 11 . Green . 12. 1203

13. B 14. A 15. D

16. G 17. E 18. D

19. B 20. C 21. F

22. H 23. B 24. A

25. C 26. B . 27. A

28. C 29. B 30. A