- 首頁(yè)|
- 網(wǎng)校|
- 焚題庫(kù)|
- APP |
-
微信公眾號(hào)
Despite the eager shoppers and the predictions of a big holiday season, there is bad news for online retailers: the e-commerce industry is losing billions of dollars in potential sales. Shoppers want to purchase online, but many sites make it too hard to buy.
To gain the most from the holiday season, sites must pursue a simple strategy: improve the customer experience. Improving the customer experience can yield an additional $8 billion in North American sales, and $14 billion in worldwide online sales this holiday season.
According to Gartner Group projections, worldwide online revenues for the holiday season will be $19.5 billion.
In our consumer tests of major sites across key holiday categories, we found that 43% of buying attempts failed. These findings suggest that the $19.5 billion represent only 57% of potential sales this holiday season.
Lost sales due to poor customer experience thus total more than $14 billion: · $34.2 billion - $19.5 billion=$14.7 billion.
It is worth noting that our $14 billion does not include future losses due to poor experience this holiday season. Millions of consumers will shop online for the first time this holiday season. If they have a good experience, they are likely to continue shopping on their favorite sites in the future. If they have a bad experience, they will likely never return to the sites where they were unable to buy(if indeed they return to shop online at all).The actual losses due to poor customer experience may thus be significantly higher than our $14 billion estimate.
In our tests, problems with the checkout process were the greatest cause of failed purchase attempts. More than 40% of failures were due to difficulty with checkout. Customers had found a product they wanted, added it to their cart and decided to place an order. They were ready to buy and wanted to pay. Unfortunately, the checkout process was too difficult and made it impossible for them to buy.
There were several different types of problems that arose in the checkout process.The most important lesson is that poor checkout experience will cost the industry billions in holiday sales.
1.Compared with last year's holiday sales, this year's will be ______.
A. lower B. twice lower
C. higher D. twice higher
2.Forrester Research, Jupiter and Gartner Group all suggest that in 2000 ______.
A. holiday sales for e-commerce sites in every part of the world will increase a lot
B. holiday sales for e-commerce sites in every part of the world will decrease a lot
C. holiday sales for e-commerce sites in some parts of the world will increase a lot
D. holiday sales for e-commerce sites in some parts of the world will decrease a lot
3.By shopping online, people can avoid ______.
A. traffic jams B. crowds
C. getting up early D. both A and B
4.It is implied by the author that ______.
A. it is difficult to buy things on some sites
B. it is difficult to buy things on all sites
C. it is easy to buy things on all sites
D. it is easy to buy things on few sites
報(bào)名時(shí)間 | 報(bào)名入口 | 報(bào)考條件 |
考試時(shí)間 | 考試大綱 | 考試內(nèi)容 |
成績(jī)查詢 | 等級(jí)劃分 | 成績(jī)?cè)u(píng)定 |
合格證書(shū) | 考試教材 | 備考指導(dǎo) |
初級(jí)會(huì)計(jì)職稱(chēng)中級(jí)會(huì)計(jì)職稱(chēng)經(jīng)濟(jì)師注冊(cè)會(huì)計(jì)師證券從業(yè)銀行從業(yè)會(huì)計(jì)實(shí)操統(tǒng)計(jì)師審計(jì)師高級(jí)會(huì)計(jì)師基金從業(yè)資格期貨從業(yè)資格稅務(wù)師資產(chǎn)評(píng)估師國(guó)際內(nèi)審師ACCA/CAT價(jià)格鑒證師統(tǒng)計(jì)資格從業(yè)
一級(jí)建造師二級(jí)建造師二級(jí)建造師造價(jià)工程師土建職稱(chēng)公路檢測(cè)工程師建筑八大員注冊(cè)建筑師二級(jí)造價(jià)師監(jiān)理工程師咨詢工程師房地產(chǎn)估價(jià)師 城鄉(xiāng)規(guī)劃師結(jié)構(gòu)工程師巖土工程師安全工程師設(shè)備監(jiān)理師環(huán)境影響評(píng)價(jià)土地登記代理公路造價(jià)師公路監(jiān)理師化工工程師暖通工程師給排水工程師計(jì)量工程師
人力資源考試教師資格考試出版專(zhuān)業(yè)資格健康管理師導(dǎo)游考試社會(huì)工作者司法考試職稱(chēng)計(jì)算機(jī)營(yíng)養(yǎng)師心理咨詢師育嬰師事業(yè)單位教師招聘理財(cái)規(guī)劃師公務(wù)員公選考試招警考試選調(diào)生村官
執(zhí)業(yè)藥師執(zhí)業(yè)醫(yī)師衛(wèi)生資格考試衛(wèi)生高級(jí)職稱(chēng)執(zhí)業(yè)護(hù)士初級(jí)護(hù)師主管護(hù)師住院醫(yī)師臨床執(zhí)業(yè)醫(yī)師臨床助理醫(yī)師中醫(yī)執(zhí)業(yè)醫(yī)師中醫(yī)助理醫(yī)師中西醫(yī)醫(yī)師中西醫(yī)助理口腔執(zhí)業(yè)醫(yī)師口腔助理醫(yī)師公共衛(wèi)生醫(yī)師公衛(wèi)助理醫(yī)師實(shí)踐技能內(nèi)科主治醫(yī)師外科主治醫(yī)師中醫(yī)內(nèi)科主治兒科主治醫(yī)師婦產(chǎn)科醫(yī)師西藥士/師中藥士/師臨床檢驗(yàn)技師臨床醫(yī)學(xué)理論中醫(yī)理論