PART THREE
　　Questions 23-30
　　. You will hear the conversation between a sociologist and a retailer. They talk about what is
　　going to influence the life style and how the life style will affect the purchasing process.
　　. You have to complete the sentences (23- 30) by choosing the correct ending.
　　. Mark one letter(A ,B or C).
　　23. AIO refers to
　　A actions, involvement and options.
　　B activities, interests and opinions.
　　C advertising ,impact and opportunities.
　　24. Another name for AIO measurement is
　　A psychographics .
　　B demographics .
　　C statistics .
　　25. According to the author ,the most important social factor in purchasing process is
　　A reference groups.
　　B social classes.
　　C culture.
　　26. If you are running an upper level fur store ,you'd better attract your customers by
　　A lowering prices.
　　B mass advertising.
　　C improving the product packaging.
　　27. Sometimes, the reference groups have the most impact on the purchasing process ,so a retailer must pay much attention to the reference groups composed by
　　A family members.
　　B suburbanites .
　　C city dwellers
　　28. For the customer with much self-confidence ,the purchasing process is
　　A endless.
　　B long.
　　C short.
　　29. When the consumer thinks of alternatives and makes a final decision, the most
　　important individual factor will be
　　A personalities.
　　B motives. .
　　C performance.
　　30. One of the individual dimensions of lifestyle mentioned by the sociologist is
　　A performance.
　　B interests.
　　C class consciousness