PART ONE: INTERVIEW

　　(1) Do you like to attend a conference?(Why?/Why not?)

　　你喜歡外出開會嗎?(為什么?)

　　Yes. It’s a chance to get away from the office and there is the opportunity to share experiences.

　　(2) What do you think are the basic qualities of a presenter?(Why?)

　　你認(rèn)為發(fā)言人的基本素質(zhì)有哪些?(為什么?)

　　A presenter should be confident, eloquent and with a good sense of humor. In that way he will be pleasant to listen to.

　　(3) Do you think it is a good idea to use PowerPoint in giving presentations?(Why?/Why not?)

　　發(fā)言時(shí)使用電子演示軟件是否比較好?(為什么?)

　　Yes. Effectively used powerpoint creates visual effects and can make the presentation more impressive.

　　(4) How important is a crowded atmosphere to successful presenting?(Why?)

　　人多熱鬧的氣氛對發(fā)言成功重要嗎?(為什么?)

　　It can be very important. A crowd means popularity and keeps both the speaker and the audience excited which is vital for the success of a presentation.

　　PART TWO: MINI-PRESENTATION

　　What is important when…?

　　Preparing for a presentation to new staff 為新員工做介紹性發(fā)言應(yīng)注意哪些要點(diǎn)?

　　l Information included 所含信息

　　l Facilities needed 所需設(shè)施

　　l

　　In preparing for a presentation of a company to new staff, information included is very important. I think it should cover a brief profile of the company, including its history, its organizational structure, business scope and achievements over the years, etc. This can be followed by some basic information about the company’s major markets and goals and targets, which is important to get the new staff better understand their jobs and tasks. And finally, the presentation should tell something about the safety regulations of the company.

　　To ensure the success of the presentation, some facilities are needed, such as OHP, the microphone and powerpoint that work. They can help to make details more clearly expressed and the presentation more impressive to the new staff.

　　In addition, the environment of the presentation is also important. The place should be nicely decorated to give the new employees a feeling of being welcome and a sense of being part of a large team.

　　準(zhǔn)備為新員工做演講的時(shí)候，所包含的信息非常重要。我認(rèn)為應(yīng)該包括公司簡介，諸如其歷史、組織結(jié)構(gòu)、業(yè)務(wù)范圍以及過去一年所取得的成果等等。這可以包括一些關(guān)于公司主要目標(biāo)市場的基本信息，這對于讓新員工更好的了解他們的工作以及任務(wù)很重要。最后，演講內(nèi)容應(yīng)包括公司安全法規(guī)的內(nèi)容。

　　為了確保演講的成功，需要一些設(shè)施比如投影儀，麥克風(fēng)以及幻燈片演示，這些設(shè)施能夠有助于更清晰的表達(dá)細(xì)節(jié)也能使新員工更加印象深刻。

　　此外，演講的環(huán)境也很重要。演講地應(yīng)該是裝修精良的，讓新員工感到被歡迎，有歸屬大團(tuán)隊(duì)的感覺。

　　What is important when…?

　　Planning a presentation 準(zhǔn)備發(fā)言需注意哪些要點(diǎn)?

　　l Practicing beforehand 事前練習(xí)

　　l Researching the topic 對發(fā)言題目進(jìn)行深入研究

　　l

　　When planning a presentation, it’s important to research the topic. By doing so, you can have access to more information and details about the topic, better understand the topic, and gather more supporting idea to make your presentation convincing and impressive.

　　Another important thing to do is to practice beforehand, like looking over your notes, practicing what you’re going to say, and trying to feel you really want to share your subject with your audience. It’s an effective way to be familiar with what you’re to talk about and to get a feel of speaking to the public. That can help you free from nervousness or stage fright caused by lack of experience in public speaking. You can be more confident and give a better performance.

　　Dressing properly is also important. The clothes you wear are what gets the audience’s attention first and will have a significant impact on how people feel about you and what you are saying to them.

　　準(zhǔn)備發(fā)言的時(shí)候，對發(fā)言題目深入研究很重要。通過深入研究，你可以獲得更多關(guān)于主題的詳細(xì)信息，更加了解主題，并且獲得更多支持的想法來使你的演講有說服力，令人印象深刻。

　　另一個(gè)重要因素是事前練習(xí)，例如回顧你的筆記，練習(xí)你即將要說的內(nèi)容，也嘗試去感覺你真正希望觀眾與你分享的主題。這是熟悉你所要談?wù)搩?nèi)容的有效方法，而且會讓你找到當(dāng)中演講的感覺。這也能有助于因?yàn)槿鄙俟�眾演講經(jīng)驗(yàn)而緊張和怯場的情緒得到緩解。會使你更自信取得更好的成績。

　　合適的穿著也很重要。你所穿著的服裝會給觀眾第一印象而讓人們對你說話的感覺有重大的影響。

　　What is important when…?

　　Organizing a product demonstration 組織產(chǎn)品展示會需考慮哪些要點(diǎn)?

　　l Presenter 演講人

　　l Audience 聽眾

　　l

　　When organizing a product demonstration, the person who gives the presentation is the most important. A good presenter knows what his audience want and is able to demonstrate in a clear, concise, accurate and honest way to grab their attention, to get them to see what is really good and superior about the product. This can arouse their interest to buy which is what the demonstration aims at.

　　The audience is also very important. They have to be prospective customers or people who are interested in the product. Their participation and interaction can be helpful to the success of the demonstration. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before the demonstration.

　　It is also important to offer free samples to attract more people and let them know more about the product.

　　組織產(chǎn)品展示的時(shí)候，演講者是最重要的。一個(gè)優(yōu)秀的演講者了解觀眾所需而且能夠用清晰、簡明、準(zhǔn)確和誠實(shí)的方式來展示以吸引大家注意，讓觀眾看到真正優(yōu)秀和高端的產(chǎn)品。這樣可以引起觀眾的購買興趣以達(dá)到展示的目的。

　　觀眾也很重要。他們中有潛在客戶或者對產(chǎn)品感興趣的人。他們的參與及互動有助于展示的成功。首先要確定目標(biāo)觀眾是誰以及接下來要達(dá)到的結(jié)果，在展示前向這些目標(biāo)受眾發(fā)送邀請函。

　　提供免費(fèi)的樣品來吸引更多的人讓他們更加了解產(chǎn)品也是很重要的。

　　PART THREE: DISCUSSION

　　Choosing a Venue for Product Prensentation

　　Your company is considering choosing a venue for product presentation. You’ve been asked to make recommendations about what basic requirements the venue has to meet. Discuss and decide:

　　l what facilities the venue should provide

　　l where the venue should be located

　　選擇舉辦產(chǎn)品展示會得地點(diǎn)

　　你們倆所在公司正在考慮選擇某個(gè)地點(diǎn)召開產(chǎn)品展示會。請你們倆對該地點(diǎn)需符合什么基本要求提出建議。討論并決定：

　　l 該地點(diǎn)需提供什么樣的場地和設(shè)備

　　l 該地點(diǎn)需坐落在哪個(gè)位置

　　A: Well, you know our company is going to organize a product presentation and needs to choose a venue. What basic requirements do you think the venue has to meet?

　　B: I think there are some facilities that we cannot do without. You know, for a product presentation, the purpose is to give information and to arouse the audience’s interest to buy the product, so a lecture-hall like auditorium would be desirable.

　　A: Do you mean the kind of halls with the tiers of seats rising one above another?

　　B: Exactly. It is expected that there will be a lot of people coming, so we have to consider the layout of the presentation room. A lecture-hall like auditorium is good for concentration.

　　A: You’re right. It should not be a U-shaped room for seminars or a round-table room for discussion.

　　B: And the room has to be equipped with basic presentation facilities, such as flip charts, equipment for using powerpoint effectively, microphones, white board and OHP, etc, so as to better publicise and promote the product to all prospective customers.

　　A: Speaking of microphones, we’d better ask for a wireless lapel mike. With that, the presenter can move about the platform to make the atmosphere more lively.

　　B: Even with all the facilities ready, ample preparations should be done before the presentation to ensure that nothing goes wrong even when the PC crashes and the projection system fails to work.

　　A: Another important thing is location of the venue. We’d better choose a starred hotel with a complete range of conference facilities.

　　B: I agree. A starred hotel gives a certain status to the presentation.

　　A: Yeah. It is likely to be associated with reliability and professionalism, which can leave a better impression on people attending the presentation.

　　B: And the hotel should be nicely located at the center of the city with good transport connections. In that way, more people will come.

　　A: And more people will know about the product.

　　A: 你知道我們公司將要選擇一個(gè)地點(diǎn)來舉行產(chǎn)品展示會。你認(rèn)為什么樣的地點(diǎn)能滿足基本需求?

　　B: 我認(rèn)為與有許多必須提供的設(shè)施。你知道為了產(chǎn)品展示，目的是提供信息讓觀眾產(chǎn)生購買產(chǎn)品的興趣，因此像禮堂這種演講大廳是必不可少的。

　　A:你的意思是那種作為一級比一級高的大廳么?

　　B：是的。期待將會有很多觀眾到來，因此我們必須考慮演講大廳的陳設(shè)。像禮堂這樣的演講廳有利于集中注意力。

　　A: 是的。不應(yīng)是為研討會或者圓桌會議討論用的U型房間。

　　B：房間也應(yīng)該具備基礎(chǔ)的演講設(shè)施，比如掛圖、有效使用投影幻燈片的設(shè)備、麥克風(fēng)、白板及投影儀等。能夠更好為潛在客戶宣傳和戰(zhàn)士產(chǎn)品。

　　A: 發(fā)言用的麥克風(fēng)，我們最好要求無線佩戴式話筒。用這種話筒，演講者可以在演講臺上移動使氣氛更加生動。

　　B:即使準(zhǔn)備好所有設(shè)施，在演講前充分的準(zhǔn)備能夠保證即使當(dāng)電腦崩潰和投影系統(tǒng)無法工作時(shí)，也不會出錯。

　　A:另一個(gè)重要的因素是演講的地點(diǎn)。我們最好選擇在會議設(shè)施齊全的星級酒店。

　　B：我同意。星級酒店展示了演講的地位。

　　A:是的。星級酒店可以讓觀眾聯(lián)想到可依賴性和高職業(yè)標(biāo)準(zhǔn)�？梢詾槌鱿�者留下一個(gè)好的印象。

　　B: 而且酒店應(yīng)該坐落在市中心地處便利的地區(qū)具備良好的交通。這樣一來，更多的人回來參加。

　　A:而且更多的人將會了解相關(guān)產(chǎn)品。

　　(1) Are product presentations you go to always successful?(Why?/Why not?)

　　你參加過的產(chǎn)品展示會是否都很成功?(為什么?)

　　Yes. There are a few product presentations I go to and they are all successful. I think the reason is because the presenters know well about the products and exude professionalism. And their style is really entertaining.

　　(2) How important is it to prepare effectively for a successful product presentation?

　　充分準(zhǔn)備對辦好產(chǎn)品展示會有多重要?(為什么?)

　　Preparing effectively will help you establish crystal clear objectives so that you can focus you energies on what you’re trying to achieve and what you’re trying to achieve and what your audience wants to hear. That may maximize your chances of success.

　　(3) Who do you think should be invited for a product presentation?(Why?)

　　你認(rèn)為產(chǎn)品展示會應(yīng)該邀請誰?(為什么?)

　　People to be invited for a product presentation may include agents, dealers, those from advertising agencies and the media, as well as regular and prospective clients of the company’s products.

　　(4) How to make your new product or service different from other peer products at a product presentation?(Why?)

　　在產(chǎn)品展示會上如何使你的新產(chǎn)品或服務(wù)有別于其他同類產(chǎn)品?(為什么?)

　　By putting emphasis on the unique selling proposition of the new offering since it gives a product or service added interest.

　　(5) What activities can be organized at a product presentation?(Why?)

　　產(chǎn)品展示會上可以組織些什么活動?(為什么?)

　　A Prize Give-Away with questions and answers about the new product can be organized after the presentation. It’s a good way to provide product background and make the product better know to people.

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