Franchise 特許經(jīng)營

　　PART ONE: INTERVIEW

　　(1) Do you know any franchise organization? Can you name one?

　　你知道一些特許企業(yè)嗎?你能說出一個嗎?

　　Yes, I know some. Madonald’s/Kentucky Fried Chicken/Holiday Inn is a well-know franchise organization.

　　(2) Why do you think people open a franchised business?

　　你知道人們?yōu)槭裁匆��?jīng)營特許企業(yè)嗎?

　　Because franchising enables many people to both own a business and get help running it.

　　(3) Why do you think companies franchise?

　　你認(rèn)為是什么原因使得有些公司要進(jìn)行特許經(jīng)營?

　　Because franchisors don’t have to spend money to open franchises. On the contrary, people pay them to open it. It’s immediately profitable.

　　(4) Are there any disadvantages of owning a franchised business?(Why?/Why not?)

　　擁有一個特許企業(yè)有什么弊端嗎?(為什么?)

　　Yes. Franchisee have to pay franchise fees.

　　PART TWO: MINI-PRESENTATION

　　What is important when…?

　　Entering a franchising agreement 打算簽訂特許合同時，應(yīng)注意什么要點(diǎn)?

　　l Brand name 品牌

　　l Training 培訓(xùn)

　　I think the first important thing is to make sure that the company with which a person wishes to enter a franchising agreement has a big brand name, because this is the biggest benefit of owning a franchised business for a francisee. Franchisees can use the well-recognized brand name to make profits. After all, the purpose of entering business is to earn money.

　　Second, I think the franchisor should provide necessary training programs which should include managerial skills to the franchise. And the franchisee must ensure that the training programs should be satisfactory. Without successful training programs, it will be very difficult for the franchisee to run the business, and of course, it will be less likely for the franchisee to make money.

　　Third, I think the person who wishes to enter a franchising agreement should have the minimum amount of money needed for opening a franchised business. Because there will be various costs including the franchisee fee and opening costs, equipment down payment, and signs etc.

　　我認(rèn)為最重要的事情是確保有意要簽訂特許協(xié)議的公司是一個大品牌，因?yàn)榕c擁有特許業(yè)務(wù)的大品牌會為特許經(jīng)營者帶來最大的利益。特許經(jīng)營者可以利用被廣泛熟知的品牌來獲取利潤。畢竟，參與特許經(jīng)營的目的就是賺錢。

　　其次，我認(rèn)為特許經(jīng)營商應(yīng)該提供必要的培訓(xùn)計(jì)劃包括特許經(jīng)營的管理技巧。特許經(jīng)營者也有必要確保培訓(xùn)計(jì)劃是令人滿意的。沒有成功的培訓(xùn)計(jì)劃，特許經(jīng)營者經(jīng)營業(yè)務(wù)將會十分困難，當(dāng)然，這樣的話特許經(jīng)營者也不會賺錢。

　　最后，我認(rèn)為希望參與特許經(jīng)營的人應(yīng)該具備開展特許經(jīng)營業(yè)務(wù)的最低金額。因?yàn)閷�會包括特許經(jīng)營費(fèi)、開店費(fèi)用、設(shè)備首府的費(fèi)用，以及簽約費(fèi)等等。

　　PART THREE: DISCUSSION

　　Entering a Franchise Agreement

　　A prospective investor is planning to enter a franchise agreement. You have been asked by him to give some advice on this. Discuss the situation together, and decide:

　　● what kinds of information you should look into

　　● what forms of support a franchisor should provide

　　經(jīng)營特許企業(yè)

　　一位預(yù)期的投資者打算經(jīng)營特許企業(yè)。他請你們對此事提供一些建議。討論并決定：

　　l 應(yīng)詳細(xì)了解哪些方面的內(nèi)容

　　l 特許人應(yīng)該提供哪些幫助

　　A: When you are deciding whether to enter a franchise agreement, I think it’s important that we should first evaluate the opportunity.

　　B: Yes, I’m with you on that. It won’t do to jump to any opportunity of a franchised business. In order to be discreet, we’d better look into some of the franchise firm’s information, like its financial statement, because it can show whether the franchise firm is making profits or not, in other words, whether the firm is doing well or poorly.

　　A: That’s true. and I think we should also look into the franchise fee: How much does the firm charge to the buyer? Is the fee too high compared to other franchise firms?

　　B: Besides, don’t forget to look into the firm’s history. We should learn how the franchise firm has developed, and whether the firm has a bright future.

　　A: Another thing which is very important is to see whether the franchise firm has a nationally or regionally well-known brand name. otherwise, it’s meaningless to enter a franchise agreement.

　　B: In addition, we should also look into investment requirements to see whether the prospective investor can meet these requirements.

　　A: Now, let’s look at what forms of support a franchise firm should provide.

　　B: The franchise firm should provide training programs because the prospective investor may lack managerial skills.

　　A: And the training should be delivered well and not too brief.

　　B: It’s quite true, the franchisor should provide guidance in running the business.

　　A: And the franchise firm should allow the prospective investor to use its product or service.

　　B: Apart from these, the franchise firm should help the prospective franchisee to seize financial assistance if he or she has limited funds.

　　A: 當(dāng)你正決定是否簽訂經(jīng)營特許協(xié)議，我認(rèn)為最重要的是我們應(yīng)該首先對機(jī)會進(jìn)行評估。

　　B: 是的，我同意你的觀點(diǎn)。我們不能錯過任何一個特許經(jīng)營的機(jī)會，為了謹(jǐn)慎行事，我們最好調(diào)查一些特許廠家的信息，例如財(cái)務(wù)報表，因?yàn)樗�可以顯示特許經(jīng)營公司是否盈利，換句話說，公司運(yùn)作良好還是不好。

　　A: 確實(shí)是這樣。而且我認(rèn)為我們也應(yīng)該調(diào)查特許經(jīng)營的費(fèi)用： 購買者需要花費(fèi)多少錢?跟其他特許經(jīng)營公司比較費(fèi)用是不是太高了?

　　B: 此外，不要忘記調(diào)查公司的歷史。我們應(yīng)該了解特許公司怎樣發(fā)展起來的，再就是是否公司具備光明的前景。

　　A: 另一個非常重要的一點(diǎn)是特許經(jīng)營公司是否具備國家過區(qū)域知名度，如果不具備，沒必要與其簽訂特許經(jīng)營協(xié)議。

　　B: 此外，我們也應(yīng)該調(diào)查投資的需求來看一下未來的投資者是否能夠滿足這些需求。

　　A: 現(xiàn)在，讓我們看一下特許經(jīng)營公司應(yīng)該提供哪些幫助。

　　B: 特許經(jīng)營公司應(yīng)該提供培訓(xùn)計(jì)劃因?yàn)槲磥淼耐顿Y者可能缺少管理技能。

　　A: 而且詳細(xì)而不是過于簡單。

　　B:非常正確。特許經(jīng)營者應(yīng)該提供經(jīng)營業(yè)務(wù)的指導(dǎo)。

　　A:而且特許經(jīng)營公司應(yīng)該允許未來的投資者使用它們的產(chǎn)品或者服務(wù)。

　　B:除了這些以外，如果未來的特許經(jīng)營者資金有限的話特許經(jīng)營公司應(yīng)該幫助其得到財(cái)政援助。

　　(1) What kind of franchised business will you enter?(Why?)

　　你愿意經(jīng)營哪一類的特許經(jīng)營企業(yè)?(為什么?)

　　I think I will choose catering sector, because there are a lot of well-recognized fast food restaurants. I can use their brand names, which will make it easier to earn money.

　　(2) What do you like to be, a sole proprietor or a franchisee?(Why?)

　　你是愿意成為獨(dú)立業(yè)主還是被特許人?(為什么?)

　　I prefer to be a franchisee, because as a franchisee, you don’t need to open a new company, create a new product, and test the market.

　　(3) What do you think is the most attractive thing for a franchisee?

　　你認(rèn)為被特許人來說什么是最有吸引力的?

　　The training offered by the franchisor. This is the most valuable thing in opening a franchise. You learn the first-class managerial skills in the training program.

　　(4) Do you think franchise opportunities exist in every type of business?(Why?/Why not?)

　　你認(rèn)為所有的商業(yè)類型中都存在特許機(jī)會嗎?(為什么?)

　　Yes, franchise opportunities touch every type of business: fast food, variety stores, repairs shops, dry-cleaning services, pet shops etc,, just to name a few.

　　(5) In which type of business is franchising popular?(Why?/Why not?)

　　在哪一類的商業(yè)中特許經(jīng)營很風(fēng)行?(為什么?)

　　Fast food. Numerous fast-food outlets can be seen in shopping malls.

　　考試網(wǎng)校課程培訓(xùn)：選擇考試網(wǎng)讓全體學(xué)友見證你的進(jìn)展！新的商務(wù)英語網(wǎng)校培訓(xùn)課程緊貼新題型，助你直擊四大專項(xiàng)，24H在線答疑，商務(wù)英語輕易掌握！開課三日內(nèi)不滿意無條件退費(fèi)！商務(wù)英語初中高級各項(xiàng)套餐學(xué)習(xí)班，針對考生量身打造！

　　統(tǒng)一服務(wù)熱線：4000-525-585