Black Monday (股市狂跌的) 黑色星期一

　　Blockbuster 大力促銷，生意興隆

　　e.g. All the major groups are currently looking for the block buster remedies of the twenty-first century which will keep their profits at current levels. 目前所有的大型企業(yè)都在尋找如何在21世紀大力促銷的靈丹妙藥，以使利潤保持目前水平。

　　Block release (到高校進行一周或幾周的)短期脫產進修

　　e.g. We are short-staffed at the moment as two of our team are on block release. 我們目前人手不足， 因為小組里有兩人脫產學習。

　　Blue chip 1 藍籌股, 績優(yōu)股

　　e.g. She put her money into blue chips .她把錢投資在績優(yōu)股上

　　Blue chip 2

　　e.g. Private investors unwilling to tolerate high levels of risk can reduce this uncertainty by buying shares in blue chip companies.

　　Blue-collar

　　e.g. Blue-collar workers work in the factory.

　　e.g. The Anglo-German industrial chemical company, announced that it is to cut 600 blue-collar jobs in a series of downsizing measures at three of its British plants.

　　Board

　　e.g. He is chairman of the board.

　　Board game

　　e.g. Board games and simulations are fun, time-efficient and allow managers to experience situations without the fear of failure.

　　e.g. In most of these board games, teams are required to manage an organization or practise skills which they will need in their day-to-day working life.

　　Board meeting

　　e.g. The takeover will be discussed at the next board meeting.

　　Board of directors

　　e.g. The Board of directors is responsible for deciding on and controlling the strategy of a corporation or company.

　　Boardroom

　　e.g. the issue of ethics in the workplace is now of such importance that it needs to be incorporated into in-company development programs for all employees, from the shop floor to the boardroom

　　Bond 債券

　　e.g. Government bonds are usually considered to be a safe investment.

　　Bonus 獎金

　　e.g. We will pay everyone an extra bonus at Christmas.

　　Bonus point 消費(獎勵)積分

　　e.g. These bonus points add up to free air miles or cash discounts.

　　Bonus share 紅利股

　　e.g. Free shares are given to long-term share holders are called bonus share.

　　Book-entry security 記賬式證券(由財政部或政府機構發(fā)行的證券，無須進行實物票據的轉移，避免了遺失和被竊的可能性，而且還降低了處理成本)

　　Book for visitors’ suggestions 顧客留言本

　　e.g. The hotel has a book for visitors’ suggestions about improvement.

　　Booking manager 訂房(票)部經理

　　brand extension

　　eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.

　　可口可樂公司本應聰明一點, 讓老牌可樂照賣不誤,同時將新口味可樂作為品牌延伸推向市場.

　　2. The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.

　　品牌延伸策略背后的理念在于, 顧客因為已經熟悉某種品牌名稱而接受新產品

　　brand identification

　　eg: Brand identification insures shelf placement and other advantages in the distribution process.

　　品牌識別確保了產品在貨架上占有一席之地,同時也使銷售過程中的其他優(yōu)劣得到保證.

　　brand image

　　eg: Mercedes cars have a quality brand image

　　梅塞德斯汽車享有高質量的品牌形象

　　brand leader

　　We are doing a survey to find out which is the brand leader in the coffee market.

　　我們正在進行調查,找出咖啡市場中哪個品牌最受歡迎.

　　brand loyalty

　　eg: 1 . The objective of advertising is to build up brand loyalty.

　　廣告的目的在于增強人們對品牌的忠誠度.

　　2. Customers with a strong sense of brand loyalty are rarely prepared to switch to a new competitior.

　　有強烈品牌信賴感的顧客很少會移情新出現的同類產品

　　brand -making

　　eg: Despite the Brand -Making Mystique, the Tangible Trademark is strong financial returns.

　　盡管存在創(chuàng)名牌的秘訣,但巨額資金回報本身才是眾人矚目的有形商標.

　　brand name

　　eg: 1 The enormous strength of the McDonald's brand name has helped the company to enter new markets all over the world.

　　麥當勞品牌名稱的巨大優(yōu)勢使該公司在世界各地不斷建立新市場.

　　2 Proctor and Gamble has significant distribution power because of the strength of their brand name.

　　寶潔公司由于某品牌響亮.有很強的銷售實力

　　brand consultants 品牌咨詢公司

　　eg: A recent survey of 1000 people by brand consultants Cook &Pearson concludes that shoppers will continue to buy a wider range of goods and services from supermarkets.

　　最近由庫克-皮爾森品牌顧問公司著手的一次千人調查得出結論：購物者將繼續(xù)在超市購買各類商品和服務。

　　brand enhancing 品牌提升

　　eg: One company says that its on-hold marketing programme, combinging messages with 'brand enhancing' music , reduces hang-ups by 50 per cent and increases sales by up to 20 per cent .

　　據一家公司說：該公司的利用侯話時間營銷計劃把產品宣傳信息和“提升品牌”的音樂結合起來，使掛斷電話的人數減少了50%，銷售額增加了20%