1)國際互聯(lián)網最好的一點是網上不斷擴充的豐富資源基本上是免費提供的,你所需要做的就是上網。
The best part of the Internet is its ever-expanding riches are basically free and all you have to do is to get yourself there.
2)電子商務是指通過電子媒體來進行商務活動。這意味著使用簡單、快捷、低成本的電子通信手段來進行交易,交易的雙方不必進行面對面的會晤。
E-commerce is doing business through electronic media. It means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of transaction.
3) 電子商務的優(yōu)勢幾乎是無限的,最重要的是它能夠擴大你的客戶基礎,增加銷售總量,而且無疑能夠增強你的形象和聲望。
The advantages of E-commerce are virtually unlimited, the most important being an increase of your customer base, your overall sales and undoubtedly your image and prestige.
4) 在你能夠正確選擇建立你的電子商務之前,必須確切的判定,需要什么才能具有在線競爭力。
You must determine exactly what you need to be competitive, before you can select the setup for your E-commerce.
5)電子營銷就是借助互聯(lián)網進行的營銷活動。它也是電子商務的一個基本組成部分。
E-marketing is the marketing with the help of the Internet. It’s also an essential part of E-commerce.
6)傳統(tǒng)營銷要素由4P組成,即產品、價格、渠道和促銷。而電子營銷有4C組成,即顧客、成本、便利和溝通。
The traditional marketing is made up of four Ps − product, price, place and promotion, while E-marketing consists of four Cs − customer, cost, convenience and communication.
7) 在電子商務世界中,一直需要給消費者、商人和金融機構等建立一個安全的、可以信任的購買環(huán)境。 In the world of E-commerce, there is a continuing need to create a safe and trusted purchasing environment for consumers, merchants, and financial institutions alike.
8) 隨著電子支付方式的開發(fā),電腦空間結算已經普遍存在,但許多跨國界的公司對公司商務仍然依賴傳統(tǒng)的支付手段。這些支付手段具有一定的安全性,但隨之而來的是支付遲緩、不必要的成本,甚至有時發(fā)生爭端。
Cyberspace is rife with newly developed electronic payment scheme but much of cross-border business-to-business commerce still relies on traditional payment methods. These conventional methods offer some level of security but often involve delays, unnecessary costs and sometimes even disputes.
9) 數(shù)字產品是電子商務所獨有的。雖然目前的交易量很小,但隨著帶寬的增加,錄音和錄像可以電子傳遞,交易量會猛增。
Digital products are unique to E-commerce. Although the transaction volume is small now, as bandwidth increases, and recorded music and videos can be delivered electronically, the transaction volume will soar.
10) 許多企業(yè)在審查其產業(yè)價值鏈時發(fā)現(xiàn)電子商務可以降低成本,提高產品質量,獲得新客戶或供應商,為現(xiàn)有產品開創(chuàng)新的銷售方式等作用。
Many businesses find as they examine their industry value chains that electronic commerce can play a role in reducing costs, improving products quality, reaching new customers or suppliers, and creating new ways of selling existing products.
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