某家公司的營業(yè)部經(jīng)理和財務部經(jīng)理為新產(chǎn)品的定價持相反意見，而且各有說辭。

　　英文正文

　　A: I really think this price is too high. A price has to be based on costs and the profit you want.

　　B: I know. But pricing has to be based on what customers want too, which differs from place to place and time to time.

　　A: Yes, experience shows the same product is priced differently in different markets. But why so much higher in this market?

　　B: There are many rich people in this area, so a skimming price is OK -- and even needed, because they think only a high price means a good product.

　　A: But the market prices for other similar products are much lower. Buyers will notice the flexibility in the price structure, and buy from other companies.

　　B: I don't think so. I think the others will have to raise their price ceiling to make customers believe that their products are as good as ours.

　　中文翻譯

　　A: 我真的認為這個價錢太高。價錢是要根據(jù)成本和你所想要的利潤而定。

　　B: 我知道。但是定價也須以顧客的需要為基礎，而這種需要是會因時因地而異的。

　　A: 沒錯。根據(jù)經(jīng)驗，相同產(chǎn)品在不同的市場會訂出不同的價錢。但為什么在這個市場要訂這么高?

　　B: 這個地區(qū)多的是有錢人，所以最高利潤價行得通，甚至可以說是必要的。因為他們認為只有高價位才能代表好產(chǎn)品。

　　A: 但其它同類產(chǎn)品的市價就低了很多，購買者會注意到價格上的差異，轉(zhuǎn)而購買其它公司的產(chǎn)品。

　　B: 我可不認為。我倒覺得其它同行得提高價格的上限，讓顧客相信他們產(chǎn)品和我們的一樣好。

　　短語解說

　　skimming price 最高利益獲取價;吸脂價格

　　"skim"，當動詞，有‘撇取液體表面浮物’的解釋。而"skimming"在商業(yè)上則有其引申之意，指‘獲取最高利益的定價策略’。這種策略通常用在一項新產(chǎn)品剛上市時，因產(chǎn)物本身的特殊性吸引消費者，再加上尚無競爭對手，使得制造商哄抬價格，賺取最大可能之利潤。"skimming price"即指‘廠家最高獲利之價格’。

　　market price 市價

　　商品在市場上由供給與需求情形所決定的價格。

　　flexibility in the price structure 價位伸縮性

　　"flexibility",‘彈性’。"price structure"則可解為‘價格幅度’。"flexibility in the price structure"乃指某產(chǎn)品之既定最高至最低價錢的伸縮空間。"structure"，‘結(jié)構(gòu)’。

　　price ceiling 價位上限，最高價

　　"ceiling"，原指‘天花板’;引申為‘上限’，經(jīng)常用來指財經(jīng)商業(yè)方面的最高幅度限制。相反詞則為"price floor"—‘最低價位、下限’;"floor"原意為‘地板’。

　　句型總結(jié)

　　●　 根據(jù)經(jīng)驗顯示…

　　1. Experience shows that...

　　2. It's well-known that...

　　3. It's common knowledge that...

　　用這樣的句子開頭語通常是為了強調(diào)自己的論點是依客觀的觀察和實際經(jīng)驗而來，并非個人主觀的想法或臆測。因此這說法聽起來就比"I think"‘我個人認為...’有說服力得多。