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      ACCA考試輔導(dǎo):F2模擬練習(xí)(5)

      考試網(wǎng)  [ 2017年6月29日 ] 【

        Question:Which stage of the product life cycle do the following characteristics refer to?

        New competitors

        Customer feedback received

        New distribution outlets being found

        Product quality improvements made

        A. Introduction

        B. Maturity

        C. Decline

        D. Growth

        The correct answer is: Growth

        The product life cycle stages can be summarised as follows:

        Introduction: Basic quality, few competitors, high promotion costs

        Growth: As stated in question

        Maturity: Most competitive stage, product extension strategies, for example, new markets

        Decline: Exit strategy needs to be identified.

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